The following tables list the GroupBys available in the Airbridge report. The metric keys can be found in the data spec sheet.
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GroupBy | Description |
|---|---|
Event Category | The name of the event the user triggered. e.g. Install (App) |
Name | Description |
|---|---|
Event Date | Event Date (YYYY-MM-DD) |
Event Year | The year that the event happened |
Event Month | The month that the event happened |
Event Week | Week number that an event occurred. Week 01 refers to the week with the first Thursday. e.g. 02 |
Event Day of the month | Day of the month that the event happened |
Event Day of the week | Day of the week that the event happened |
Event Hour | The hour that the event happened |
GroupBy | Description |
|---|---|
Event Source | The data source from which the event was collected. - App - Web - Tracking Link - SMS Link |
Event Type | The parent group of the user-generated event e.g. In-App Event |
Event Name | The event the user has triggered |
Browser Referrer Host | Web browser referrer host e.g. blog.ab180.co |
App Market Identifier | App Market ID from which user downloaded the app (Android Only) - playStore - oneStore - huaweiStore |
GroupBy | Description |
|---|---|
Channel | Channel that generated touchpoints and conversions |
Campaign | Campaign that generated touchpoints and conversions (The campaign parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
Ad Group | Ad Group that generated touchpoints and conversions (The ad group parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
Ad Creative | Ad Creative that generated touchpoints and conversions (The ad creative parameters can be (a) inserted in the publisher dashboard or (b) manually inserted in the tracking link.) |
Content | Content that generated touchpoints and conversions (The content parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) e.g. Ad copy, slogan, promotion name |
Term | Term that generated touchpoints and conversions, and also refers to ad search keyword. (The term parameters can be (a) inserted in the SAN publisher dashboard or (b) manually inserted in the tracking link.) |
Sub Publisher | Sub publisher that generated touchpoints and conversions (The parameter used by publishers for identifying sub-publishers are provided.) |
GroupBy | Description |
|---|---|
Campaign Short Link ID | The short ID of the tracking link with the Attributed Touchpoint. (Unique value generated automatically by Airbridge System |
GroupBy | Description |
|---|---|
Client IP Subdivision | Subdivision by IP Address e.g. California, Seoul |
Client IP City | City by IP Address e.g. Los Angeles, Gangnam-Gu |
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