Audience Manager enables you to create an Audience, a user group that satisfies specific criteria such as 'performed a specific event' or 'performed events with specific property'. You are able to use the Audience to optimize your campaigns such as re-targeting or de-targeting but also the cohort analysis. Save Audience and download it in CSV format to upload to Ad Networks such as Facebook.  

šŸ’” Audience Manager is only available for the user type of 'Owner' and 'In-house Marketer' 

Glossary

  • Airbridge Device ID: Airbridge device ID is used to compute the audience

    • Airbridge Device ID includes GAID, IDFA, IDFV, and Random generated ID.

    • If you want to export a specific ADID (GAID or IDFA), you should add the property of 'Airbridge Device ID' and filter to that specific ADID.

      šŸ’” For the purpose of uploading the audience to the Facebook and Google Ads, you must export Audience along with 'Airbridge Device ID is GAID, IDFA' (or 'is not Random Generated, IDFV') as Facebook and Google Ads only support GAID and IDFA.

  • Segment: A user group binding by 'OR' criteria 
  • Estimated Size: Calculated by sampling the audience (10% of the total users). The actual audience size can be different from the estimated user size within the margin of error even if it's in the same criteria. 
    • Airbridge uses 'Airbridge Device ID' to calculate 'Estimated size'.
  • Last Computed at: The last date-time that audience was calculated. You will be able to recompute audiences by clicking on the 'Recompute' button.

How to Create Audience

  1. Select Event Property so as to create an audience that satisfies specific criteria. You can select either user who 'performed event' or 'didn't perform event'. 
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  1. Configure the rest of the criteria.

ā¶ Select an App event and click + had Property to add event property.

ā· Click to add 'OR' condition within one segment.

āø If you wish to add an additional segment, you can create another segment by choosing and also or and not also.
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Setup Guide

The list of Event and Event Properties can be found from [Service Spec] Audience Manager.

Event

  • Only 'App Event' is available
  • Any Event refers to all occurred events within the selected period. 
  • An event can be selected as either 'performed' or 'did not perform' 

Event Count

  • Enter the number of event occurrence 
  • Can be entered more than or equals to 0 
  • Event Count Operator

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šŸ’” equals(=) 0 time, less than or equals(ā‰¦) 0 time, less than(<) 1 time

The above conditions are all regarded as 'the number of event occurrence = 0'.

Event Property

  • You can add the event property of the selected event.
    e.g) Device Type, Product Price, Is First, etc
  • Airbridge provides comparison operators(>, ā‰§, <, ā‰¦) for event property with value.
  • Event Property Operator
    • e.g.) Event Action, Device Type, Is First Event per Device ID...
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    • e.g.) Total Revenue, Product Price, CTIT
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Date Range

  • You can select up to the past 174 days or a period within 175 days based on the audience creation date. 
  • Data appears based on the app time zone.
  • Date Range Operator
    • During last: Available from D-175 to D-1 from today
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    • Between: Start date and end date
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    • Since: From the selected date to today
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Audience Creation Option

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  • Save Audience: The audience will be saved and be listed in the dashboard. You can also export the Audience in Audience Tab.
  • Request CSV: Requesting the audience right away. The Audience will be saved without any audience name and can be checked only in the Request History tab. The requester will receive the notification email once the export is complete.

 

Audience Main Dashboard

Audience

The Audience Tab will list out all the audiences that you chose to save in the Audience Creation Option. The audience will start to export if you click Export button placed on the right side of the table.

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You can click ā‹Æ next to the export button to either *recompute the estimated size as of now or duplicate the audience setting. 

šŸ’” * 'Recompute' result reflects only the sampling data, thus the actual audience size may differ.

 

Request History

Request History provides you with a list of the audiences you created. Click to see the detail of the Audience, and duplicate the Audience configuration easily to modify.

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Note

  • Audience will be exported by the time that you request the export.

    • Criteria based on Date Range Operator

      since, during last, and between: 00(HH):00(MM):00(SS) of the selected date 

      • e.g. if Today is 2020-12-07 

        during last 3 days = 21-12-04 00:00:00 ~ 21-12-07 00:00:00

        since 12/04 = 21-12-04 00:00:00 ~ 21-12-08 00:00:00

        between 12/04 ~ 12/07 = 21-12-04 00:00:00 ~ 21-12-08 00:00:00

         

Service Limit

  • Any created audience CSV file will be expired in 6 months

  • With since operator, the selected date can't exceed more than 175 days
  • Campaign parameters can't be used in the filter. 

 

Audience Manager User Cases

Here are a few use cases of Audience Manager. You can create various audiences by your own criteria. 

1. Android users who have performed any events in the last 30 days. 

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2. The users who installed the app for the first time since October 1st, but have not made any purchase.

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3. The users who viewed products or added to the cart through a specific keyword search but did not make any purchase in December

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Audience Manager