X Ads (Twitter Ads) campaign data can be collected through Airbridge tracking links. Airbridge supports X Ads Conversions API integration for campaign optimization.

Attention

Airbridge supports app install campaign tracking. Re-engagement campaign tracking is currently not supported.

Attention

X ad campaign data can be collected through Airbridge custom tracking links. Make sure the custom channel name is entered as x.ads.

Navigate to [Tracking Link]>[Link Generation] and click the [Custom Channels] tab to create a custom tracking link.

For more details on how to create a custom tracking link, refer to this article.

With the conversions API integration, the events collected by Airbridge can be sent to X Ads for campaign optimization.

Make sure to complete the pre-setup before setting up your X Ads campaigns. The following information must be shared with your Airbridge CSM once you complete the pre-setup.

• Pixel ID

• X event names and the Conversion event IDs of the events

• Airbridge event names mapped to X events

1. Log in to your X Ads account. Navigate to [Tools]>[Events Manager] and find the Pixel ID. Share the Pixel ID with your Airbridge CSM.

Attention

If no payment method is registered with X Ads, the [Tools] and other menus may not be visible. For more details, refer to this article from X Ads.

2. Go to the X Ads Integration page and fill in the fields.

• Airbridge API Token: Enter the API Token. You can find it on the [Settings]>[Tokens] page.

• App Name: Enter the Airbridge App Name. You can find it on the [Settings]>[Tokens] page or the [Settings]>[App Settings] page.

• Pixel ID: Enter the Pixel ID you found in step 1.

• X(twitter) EPC Status: Configure the Expanded Privacy Control (EPC) toggle. If the EPC toggle is switched on, the events may not be sent through the Conversions API properly. For more details refer to this article.

3. Click Register and log in to your X Ads account. The account must have active campaigns. After logging, click Authorize app.

4. The following information must be shared with your Airbridge CSM.

• X event nameand the Conversion event ID: Find them on the [Tools]>[Events manager]>[Overview]>[Events] page in X Ads.

• Airbridge event name: The Airbridge event you want to map to the X event. Refer to this section of the article first before event mapping.

Let’s say your X Ads dashboard looks like the following image.

The information you need to share with your CSM is as follows.

• X event name and the Conversion event ID: Download (ID:tw-ofOh4-of0jx)

• Airbridge event name: App Install

5. The Airbridge CSM will notify you when the integration is complete. When the conversion events are received through the Conversions API, the Status will change to Active.

Make sure the pre-setup is completed before setting up your X Ads campaign.

1. Select Advanced when creating a campaign in X Ads.

2. Select Sales in [Campaign objective].

3. Configure campaign details in [Campaign details]. In [Ad group details]>[Delivery], you need to select the conversion event, which will be used for campaign optimization. Here, select the Airbridge event you have shared with your Airbridge CSM as part of the pre-setup process.

4. In the [Media] section, click Add media. Enter the Airbridge custom channel tracking link you have created into the Website URL field that shows under [Details].

You can view the X Ads campaign data in Airbridge across all report types by configuring the filter in the report configuration box as follows.

• Channel is x.ads

Follow the steps below to enable cost integration with X Ads.

1. Navigate to [Integrations]>[Ad Channel Integration] in the Airbridge dashboard. Select “X Ads (Twitter Ads)."

2. Select the [Cost Integration] tab. Switch on the X Ads Cost Integration toggle.

3. Click Log in to X Ads and log in to your X Ads account. The account must have a recent history of campaign operation. In the login process, allow Airbridge to access your account.

4. Select the ad accounts you want to connect with Airbridge from the ad account list. Ad account already integrated with Airbridge don't show in the list.

5. When you complete the steps above, you will see the ad accounts in the integrated ad account list. The status will show “Waiting” for up to 4 hours from the time the ad account is added and will change to “Active” when data is pulled for the first time.

Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

For more details on the integration status and data import schedule, refer to the below information.

The cost data pulled from X can be viewed in Airbridge reports using the metrics and GroupBys below.

Manage the access permission of the agencies and have control over which agency has access to your X Ads campaign data.

• Agency Settings