Learn the basics about tracking links, how it is structured, and the relevant features supported by Airbridge.
Tracking links are used to collect touchpoints and redirect users who click on the ads to intended destinations. You can create tracking links on the Airbridge dashboard and use them to configure your ads.
A typical use case of the tracking link would look like the following.
1. Create a tracking link in the Airbridge dashboard.
2. Use the tracking link to create an ad for your owned or earned media channel.
3. A user clicks the ad.
4. The touchpoint data is collected, and the user is redirected to the configured destination.
5. The data collected through the tracking link is sent to Airbridge and is made available in the Airbridge reports.
A typical tracking link looks like the following:
https://abr.ge/@app_name/channel_name?parameter1={parameter1 value}¶meter2={parameter2 value}
A tracking link includes abr.ge as the domain, app_name, which is the App Name registered with Airbridge, channel_name, which is the name of the ad channel that carries the ad. Multiple parameters can be appended starting with a question mark (”?”) and separated by ampersands (”&”) to collect campaign information such as campaign name, ad group, ad creative, keyword, redirection path, and more.
The tracking links come in a long link version, a short link version, and a QR code version, so you can choose from them to meet your marketing needs. A short version looks like the following:
https://app_name.domain/6grbn3
You can also use a custom domain and set up the social share preview when creating tracking links for consistent branding.
Was this helpful?