Airbridge supports integration with Kwai For Business. With the integration, you can track and measure the performance of Kwai campaigns in Airbridge.

알립니다

Your Airbridge Custom Events must be mapped to the Kwai Standard Events when sending postbacks. Otherwise, postbacks are not received properly. For more details, refer to this section of this article.

Navigate to [Integrations]>[Ad Channel Integration] and select Kwai For Business. In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Kwai campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

포스트백 설정 권장

포스트백을 설정한 이후에 트래킹 링크를 사용하는 것을 권장합니다.

수집한 데이터를 빠짐 없이 광고 채널에 전송하기 위해서는 데이터를 수집하기 전에 포스트백이 설정되어 있어야 합니다. 포스트백을 설정하지 않았다면 트래킹 링크로 수집한 데이터가 광고 채널로 전송되지 않습니다.

In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Kwai campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.

Refer to this article for detailed instructions on configuring the lookback window and attribution window.

In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this article.

The table below shows how Airbridge Standard Events are mapped to Kwai Standard Events.

Note that your Airbridge Custom Events must be mapped to the Kwai Standard Events to send postbacks. Refer to the list of Kwai For Business Standard Events below that can be mapped to your Airbridge Custom Events.