Analyze the data by day.
Analyze the data by week. Calculated in 7 day intervals from the start date.
Analyze the data by month. Calculated the same month from the start date until the corresponding date in the subsequent month. For example, given a start date of March 10, the same month would be pretended until April 10.
Install (App). Install events that occurred within the selected time period.
Deeplink Open (App). Deeplink Open events that occurred within the selected time period.
Deeplink Pageview (App). Deeplink Pageview events that occurred within the selected time period.
Sign-up (App). Sign-up events that occurred within the selected time period.
Sign-in (App). Sign-in events that occurred within the selected time period.
Order Complete (App). Order Complete event performed within the selected time period.
First Order Complete (App). First Order Complete event performed within the selected time period.
Ad Impression (App). Ad Impression event performed within the selected time period.
Ad Click (App). Ad Click event performed within the selected time period.
Subscribe (App). Subscribe event performed within the selected time period.
Revenue(App). The revenue generated by the users who performed the Start Event and the Return Event. (In local currency) Support cumulative, on-day aggregation type.
User Count (App). The total number of unique users who performed revenue events. Support cumulative, on-day aggregation type.
Event Count (App). The total number of revenue events. Support cumulative, on-day aggregation type.
ROAS (App). The return on ad spend of the users who performed the Start Event and the Retrun Event. (In local currency) Support cumulative aggregation type.
ARPU (App). The average revenue per user who performed the Start Event. (In local currency) Support cumulative aggregation type.
ARPPU (App). The average revenue per paying user who performed the Start Event. (In local currency) Support cumulative aggregation type.
Cumulative aggregation. Accumulate numbers from the first day of the analysis period (Day 0) to the last day (Day N).
On Day (N-Day). View the isolated data of each day.
In. In Actuals reports, this corresponds to equals (is, =).
Not in. In Actuals reports, this corresponds to is not, ≠.
Contains. ∋
Does not contain. ∌
Value exists.
Value does not exist.