An audience is a group of users tracked by Airbridge who meet specific conditions. You can create, save, and send audiences for effective targeting and campaign optimization.

To create an audience, you need to define it by setting conditions. You can save the audience in Airbridge or export the Airbridge Device ID list of the users as a CSV file. Then, you can upload the CSV file to ad channels or third-party platforms.

• Creating Audiences in Airbridge

You can also add connections to send audiences directly to ad channels. Audiences are automatically updated and sent to ad channels daily.

• Sending Audiences to Ad Channels

Airbridge can send audiences to the following ad channels.