Campaign Parameters

    What characters can be used for campaign parameters?

    It is strongly recommended to use the following characters.

    • Uppercase and lowercase letters

    • Numbers

    • _and -

    For custom channels, it is strongly recommended to use the following characters.

    • Lowercase letters

    • Numbers

    • _

    Are there length limitations for campaign parameters?

    Yes, 256 characters per campaign parameter.

    The campaign parameter is different from what I created.

    • Any /in channel names are replaced by_(e.g. My/Channel→ My_Channel)

    • Any #in the campaign parameter values are replaced by _. (e.g. ad_group=#MyGroup→ ad_group=_MyGroup)

    Why do I see a $$default$$ channel in my reports?

    Airbridge tracking links follows a https://abr.ge/@{app_name}/{channel}?{campaign_parameter} format. If channel is empty when the tracking link is clicked, $$default$$ is shown as its value.e.g. Campaign parameter data collected when clicking on https://abr.ge/@airbridge_demo?campaign=abc.

    • channel: $$default$$

    • campaign:abc

    Yes, it is possible for both web and app events. Please see below for details.