Campaign Parameters

It is strongly recommended to use the following characters.

• Uppercase and lowercase letters

• Numbers

• _and -

For custom channels, it is strongly recommended to use the following characters.

• Lowercase letters

• Numbers

• _

Yes, 256 characters per campaign parameter.

• Any /in channel names are replaced by_(e.g. My/Channel→ My_Channel)

• Any #in the campaign parameter values are replaced by _. (e.g. ad_group=#MyGroup→ ad_group=_MyGroup)

Airbridge tracking links follows a https://abr.ge/@{app_name}/{channel}?{campaign_parameter} format. If channel is empty when the tracking link is clicked, $$default$$ is shown as its value.e.g. Campaign parameter data collected when clicking on https://abr.ge/@airbridge_demo?campaign=abc.

• channel: $$default$$

• campaign:abc

Yes, it is possible for both web and app events. Please see below for details.