Kakao Search Ads

Unlike Naver Search Ads, Kakao Search Ads supports neither 'tracking template' nor 'referrer tracking'. Instead, it provides parameters that identify bidding keywords, search keywords, and campaign names on which click has incurred in the final destination URL. 

Airbridge supports users to view the detailed outcome of Kakao Search Ads by utilizing 'URL Query Mapping' in the Web SDK. More details on the mapping can be found in the macro values added in the landing URL. 

To properly measure and evaluate Kakao Search Ads results, Airbridge Web SDK must be installed along with three additional set-ups. 

  1. Setting up Kakao Search Ads' tracking URL option

  2. Setting up URL Query Mapping in Airbridge Web SDK

  3. Setting up Set Downloads or Set Deeplinks in Airbridge Web SDK

 

Step-by-Step Installation Instructions

1) Airbridge Web SDK Installation

Please view the below guide to successfully install Airbridge Web SDK in Kakao Search Ads' final destination page. 

 

2) Setting up Kakao Search Ads' tracking URL option

You can turn on/off Kakao Search Ads' tracking URL option by clicking '광고대상 관리' under '계정'.  (Please note that Kakao does not provide English version of the system at this time)

 

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Once you turn on the tracking URL, Kakao Search Ads then creates an additional parameter in the click-through final destination page. 

 

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Below are the parameters Kakao Search Ads provides: 

  • DMKW : bidding keywords purchased by advertisers

  • DMSKW : keyword value entered by a user in the search window

  • DMCOL : campaign where clicks have incurred

    • PM: PC search portal

    • WIDELINK: PC search portal network (Daum Widelink)

    • AM: PC or mobile contents network

    • MOBILESA: mobile search network

    • DDN: display network (DDN group)

    • ADVANCEDSA: exclusive network for mobile searches only (Premium link M)

 

3) Setting up URL Query Mapping in Airbridge Web SDK

Once trackable parameters are added in Kakao Search Ads' final destination URL, you can now use the URL Query Mapping option to add a code that maps the parameter values of Kakao to that of Airbridge. You can find out more about Airbridge Web SDK URL Query Mapping below. 

 

For instance, if you wish to map Kakao Search Ads' parameters with that of Airbridge (i.e. DMCOL value with 'sub_id', DMKW with 'term', and so on) to view them in the dashboard, you can set up the URL Query Mapping as below.

 

airbridge.init({
   app: "ablog",
   webToken: "gWSgkiISydSrwuyKAqKgzaZrbnjuihbe",
   urlQueryMapping: {
      channel: "utm_source",
      ad_group: "utm_medium",
      campaign: "utm_campaign",
      content: "utm_content",
      term: ["DMKW", "utm_term"],
      sub_id: "DMCOL"
   }
});

 

4) Setting up Downloads or Deeplinks in Airbridge Web SDK

In order to accurately measure Web to App users, you must set up 'Set Downloads' or 'Set Deeplinks ' option in Airbridge Web SDK. This is where you connect in-web app installation and deep link inducing button to Airbridge Web SDK. 

Please see below for installation guidelines.

 

 

 

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