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For demo and pricing inquiries, contact the Airbridge Sales Team at sales@airbridge.io.
The MMM Studio offers an all-in-one marketing mix modeling solution from modeling to performance assessment and budget optimization without the need for user-level data. To access MMM reports in the MMM Dashboard, you need to create at least 1 marketing mix model in the MMM Studio. Refer to the article below to get started.

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MMM Dashboard

The Model Dashboard is where you can access your MMM reports. The Model Dashboard includes the following features:
  • Performance Tracker: The [Performance Tracker] page is where you can create your MMM reports using the marketing mix models you created on the [Model Configuration] page.
  • Budget Optimizer: The [Budget Optimizer] page is where you can view the optimized budget allocation plan suggested by the selected marketing mix model.
  • Simulator: The [Simulator] page is where you can view the optimized budget amount suggested by the selected marketing mix model to reach your goal.
  • Insight Plus: The [Insight Plus] is where you can gain additional insights from your MMM reports, including the carry-over effect and more.
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