Airbridge identifies first events (e.g. first installation, first purchase) using the below logic. Two types of IDs are used.
DeviceID is provided and used for mobile app events only.
Is First Event per Device ID
UserID is provided and used for both web and app events. The event category of the first event is applied to the Web + App platform.
Is First Event per User ID
Order Complete (App)
Order Complete (Web)
If "Is First Event Per Device" is null: DeviceID is empty or not the right format.
If "Is First Event Per User" is null: UserID is empty or not the right format.
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