View Pinterest campaign performance within Airbridge by integrating Pinterest Ads with Airbridge. Set up the integration in [Integrations]>[Ad Channel Integration].

Note

Pinterest’s catalog-based campaigns do not support tracking links.

Go to the [Tracking Link] tab and create and manage tracking links for measuring Pinterest campaign performance. For detailed instructions, refer to the articles below.

• Creating Tracking Links

• Tracking Link Management

请先完成回传设置

为与广告渠道共享应用内事件和归因结果，必须在将追踪链接嵌入广告前完成回传设置。如果在数据收集开始前未完成回传设置，数据将无法推送至广告渠道。

Note

For this ad channel, Airbridge uses only the probabilistic approach for user identification. Note this when analyzing this channel’s performance in Airbridge.

Go to the [Attribution Rule] tab to configure lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.

• Lookback and Attribution Window Setup

Go to the [Postback] tab and configure conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.

• Postback Settings

To send events to Pinterest Ads through postbacks, you need to register Pinterest Ads ad account ID and conversion access token as postback keys in the [Postback] tab.

Obtain the ad account ID and conversion access token from Pinterest Ads by following the steps below. First, log in to Pinterest Ads.

In the Pinterest Ads dashboard, click the ad account in the top right corner to obtain its ID.

1. In the Pinterest Ads dashboard, navigate to [Ad account overview]>[Manage business]>[Conversions].

2. Select [Conversions API]>[Set up API]. Click Generate new token in [Generate conversion access token] and copy the token that appears.

Attention

If you regenerate a conversion access token in Pinterest Ads after registering a token as a postback key in Airbridge, you must register the new token in Airbridge again. Otherwise, an error will occur.

We recommend configuring event names in the [Postback] tab as shown below. The sent Airbridge events will appear in Pinterest Ads as the ad channel event names you configured.

You can set an Airbridge event’s ad channel event name to “custom” to send it to Pinterest Ads through postbacks. If you set multiple Airbridge events’ ad channel event names to “custom”, all those events sent to Pinterest Ads will appear identically as “custom”.