Consider the following criteria when determining which IDs to send to Airbridge:

• Whether the ID uniquely identifies each game user

• Whether the ID remains constant while the user is playing the game

• Whether the ID aligns with the internally tracked metrics

• Whether the ID is not publicly disclosed: The use of email addresses or official names is not recommended

Yes, using Airbridge’s PC game measurement feature, you can measure performance at internet cafes, also known as “PC bangs.” The following setup may be required:

• Extend the timeframe within which the connection between touchpoints and conversions is inferred

• Send IDs from the game; The use of frequently used IDs is recommended

• Integrate ad channels with ad placements in internet cafes on Airbridge

PC game measurement and Google Play Games on PC measurement differ as illustrated in the table below.