Understanding the parameters used in tracking links helps you utilize them more effectively.
A parameter consists of a pair: a parameter name and a parameter value. In a tracking link, it appears in the format parameter_name={parameter_value}. The data collected through the tracking link is filled in as parameter values and delivered to Airbridge.
Parameter Types | Key Parameters |
|---|---|
Campaign Parameters | campaign, ad_group, ad_creative, content, term, sub_id |
The following table lists all campaign parameters available for collecting campaign information.
Parameter |
Description |
Example |
|---|---|---|
campaign | Campaign name provided by the channel or set by the advertiser | campaign=spring_festival |
ad_group | Ad group name provided by the channel or set by the advertiser | ad_group=retargeting |
ad_creative | Ad creative name provided by the channel or set by the advertiser | ad_creative=Jean |
content | Content type name provided by the channel or set by the advertiser | content=buy_today |
term | Ad keyword provided by the channel or set by the advertiser | term=%EC%95%88%EA%B2%BD |
sub_id | Sub-network of the channel or partner channel identifier | sub_id=356234234 |
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