Read this article to understand how tracking links are structured and what parameters can be added to effectively track your campaigns and redirect users for a frictionless user experience.
The basic structure of an Airbridge tracking link looks like the following:
https://abr.ge/@your_app_name/example_channel
your_app_name: The APP Name registered in Airbridge
example_channel: The ad channel name that carries the ad
Parameters can be appended to the basic tracking link. The first parameter must start with a question mark (”?”), and parameters shall be divided by an ampersand (”&”). A typical tracking link with 2 parameters would look like the following:
https://abr.ge/@APP_NAME/MEDIA_NAME?parameter1={parameter1 value}¶meter2={parameter2 value}
The following table lists all campaign parameters available for collecting campaign information.
Parameter |
Description |
Example |
|---|---|---|
campaign | Campaign name provided by the channel or set by the advertiser | campaign=spring_festival |
ad_group | Ad group name provided by the channel or set by the advertiser | ad_group=retargeting |
ad_creative | Ad creative name provided by the channel or set by the advertiser | ad_creative=Jean |
content | Content type name provided by the channel or set by the advertiser | content=buy_today |
term | Ad keyword provided by the channel or set by the advertiser | term=%EC%95%88%EA%B2%BD |
sub_id | Sub-network of the channel or partner channel identifier | sub_id=356234234 |
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