The Tracking Link Generator Template is a Google spreadsheet file for creating Airbridge tracking links using the tracking link API and Google Apps Script. It allows you to easily generate tracking links in bulk.
Complete the following steps before using the Generator Template.
1. 请访问 Google Workspace Marketplace 链接,点击 “安装” 按钮。建议使用 Google 账号登录 Google Workspace Marketplace 后点击按钮。
2. 在弹出的权限请求窗口中,点击 “继续“。
3. 请选择用于授权的 Google 账号。
4. 向下滚动弹窗,点击 “允许”。
5. 在确认成功安装的弹窗中,点击 “完成”。
App 名称和追踪链接 API Token 可在 Airbridge 面板的 [设置]>[Token] 中获取。
请注意,您需要的是 “追踪链接 API Token”,而非 “API Token”。
Click the link below to create a copy of the Airbridge Tracking Link Generator Template (DeepLink Plan).
Follow the steps below to create tracking links using the Generator Template.
1. Create a copy of the Airbridge Tracking Link Generator Template (DeepLink Plan). The new copy will be saved in your Google Drive. You'll need to be logged in to your Google account.
2. In the [Required info] tab, enter the App Name and Tracking Link API Token, which can be found on the [Settings]>[Token] page of the Airbridge dashboard.
3. Enter the parameter values in the [Create Tracking Links] tab. The Channel parameter is a required field. Others are not required to create a tracking link. Only lowercase letters, numbers, and underscores are supported. Do not enter special characters or spaces.
For more details about the parameters, refer to this section of the article.
4. Select [Extensions]>[Airbridge Tracking Link Generator]>[Generate Tracking Links] from the top menu bar to create tracking links.
If you don't see the [Extensions]>[Airbridge Tracking Link Generator]>[Generate Tracking Links] in the menu bar, refresh the sheet or reinstall the Airbridge Tracking Link Generator.
修改追踪链接的参数
请注意,修改后的参数不会应用于已创建的追踪链接。如需更新,请先删除原有的追踪链接,然后重新创建新的追踪链接。
When you create a tracking link using the Tracking Link Generator Template, up to 2 types of tracking links are generated.
A tracking link with click as ad_type
A short version of the tracking link
The tracking links created from the Generator Template can be found on the [Tracking Link]>[Link Management] page in the Airbridge dashboard. Even if you delete a tracking link from the Generator Template, it will remain on the [Link Management] page. For more details on how to manage the tracking links, refer to this article.
Refer to the information below to learn about different parameters.
The Channel parameter is a required field. Only lowercase letters, numbers, and underscores are supported. Do not enter special characters or spaces.
Campaign optimization parameters are used to collect data for campaign optimization. The parameters can be selected as GroupBys or a filter option in the Airbridge reports.
Parameter | Description |
---|---|
Campaign | Campaign name |
Ad group | Ad group name |
Ad creative | Ad creative name |
Content | Ad type |
Keyword | Ad keyword |
Sub-publisher | Sub-publisher of the ad channel |
The destination path is the URL where users are directed after clicking an ad with the tracking link embedded.
Destination |
Description |
Note |
---|---|---|
Web Landing URL | The destination all users are sent to, regardless of their operating system or whether they have the app installed | If the Web Landing URL is entered, other destinations cannot be entered |
Deep Link | The in-app page that users are sent to if they have the app installed |
|
Stopover Airpage | When selecting “Add Airpage,” iOS users who click the tracking link from an app other than Safari are sent to a Stopover Airpage before being redirected to the intended destination to avoid bound-offs | |
Android Fallback Path | The destination where Android users who haven’t installed the app are sent to | - Users are sent to Google Play Store when entering - Users are sent to the Google Play Custom Store Listing page when entering the entire webpage URL starting with “http” |
iOS Fallback Path | The destination where iOS users who haven’t installed the app are sent to | - Users are sent to App Store when entering - Users are sent to the App Store Custom Product Page when entering the entire webpage URL starting with “http” - Users are sent to the desired destination when entering the URL |
Desktop Fallback Path | The destination where desktop users who haven’t installed the app are sent to | - Users are sent to the Airpage when leaving the field blank - Users are sent to the desired webpage when entering the webpage URL |
您可以定制自定义渠道追踪链接在社交媒体上分享时呈现的预览,包括图像、标题和描述。在自定义渠道(Custom Channel)追踪链接生成器中,有两种方法可用于设置社交分享预览(Social Share Preview),但只能选择其中一种进行设置。
直接设置图像、标题和描述
在生成器输入 [Image URL](图像)、[Title](标题)和 [Description](描述)列,即可设置社交分享预览。
注意
如果在 [Image URL](图像)、[Title](标题)和 [Description](描述)列中留空任何列,可能会导致显示非预期的图像、标题或描述。
使用 Desktop Web URL 的 OG 标签
如果将生成器的 [Social Share Preview]>[OG tags of the desktop web URL] 设置为 “Use OG tags”,则可以从以下 Desktop Web URL 之一导入社交分享预览的图像、标题和描述。如果希望使用此功能,请务必输入以下列中的至少一个:
Web Landing URL
Desktop Fallback
如果出现非预期的图像、标题或描述,请尝试以下解决方案:
请确认是否正确输入了 Desktop Web URL,且 URL 格式正确(如包含 http://
或 https://
)。
请确保 [Image URL](图像)、[Title](标题)和 [Description](描述)列均留空。为了使用 Desktop Web URL 的 OG 标签设置社交分享预览,这些直接设置图像、标题和描述的列必须留空。
请确认 Desktop Web URL 页面已正确配置了 OG 标签信息。如果 URL 或网络存在问题,可能导致无法正确导入。更多信息,请参阅 本指南。
在生成器使用 Desktop Web URL 的 OG 标签设置的图像、标题和描述无法直接在生成器中修改。如果需要修改,请前往 Airbridge 面板 [追踪链接]>[追踪链接管理] 进行更改,并点击 “刷新” 以应用更改。即使修改了 OG 标签信息,也请前往 Airbridge 面板 [追踪链接]>[追踪链接管理] 点击 “刷新” 以应用更改。
您可以输入链接短 ID 以用于追踪链接品牌化。如果未输入,将自动随机分配链接短 ID,并且无法在之后更改。
要使用此功能,需要在 Airbridge 面板中设置品牌域名。有关品牌域名的设置,请参阅 本指南。
If you want to edit the parameter values of tracking links you created in the Generator Template, you can do so in the [Change Parameters] tab of the Generator Template.
While the Tracking Link API is used to create tracking links in the [Create Tracking Links] tab, the REGEXREPLACE function allows for quick parameter value replacement in the [Change Parameters] tab.
Moreover, unlike the [Create Tracking Links] tab, the [Change Parameters] tab is not subject to Google Apps Script's script runtime limitation.
1. From the [Create tracking links] tab, enter link names for tracking links in the Link Name column. The link names serve as the identifier for individual tracking links and shall be unique.
注意
如果为多个追踪链接输入了相同的链接名称,则在 [Change parameters] 工作表中将无法正确更改不同追踪链接的参数值,因为系统仅会识别列表中第一个匹配该链接名称的追踪链接进行参数值更改,其余追踪链接将不会被更改。
2. In the [Change parameters] tab, select the tracking link name from the Link Name drop-down list of which you want to edit the parameter value.
3. Enter the parameter values in the white fields. The grey fields indicate the parameters that are not configured in the selected tracking link.
4. The updated tracking links appear in column K. They are click-types and are updated in real-time whenever the parameter values are updated.
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