Airbridge supports integration with Yandex Direct. With the integration, you can track and measure the performance of your Yandex Direct campaigns in Airbridge.
Navigate to [Integrations]>[Ad Channel Integration] and select "Yandex Direct." In the [Tracking Link] tab, you can create and manage tracking links to measure the performance of your Yandex Direct campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.
Postback configuration required
To share in-app events and attribution results with ad channels, postback configuration must be completed before you embed tracking links to your ads.
If the postback configuration is not completed before data collection begins, the data will not be shared with the respective ad channels.
In the [Attribution Rules] tab, you can configure the lookback window and attribution window for Yandex Direct campaigns. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit attribution rules.
For detailed instructions on configuring the lookback window and attribution window, refer to the article below.
In the [Postback] tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.
Manage the access permissions of the agencies and have control over which agency has access to your Yandex Direct campaign data.
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