The Retention Report shows how many users return to your service. Metrics like the retention rate and predictive lifetime are available.

Refer to the articles below to understand how to configure and read the Retention Report and monitor retention metrics at the granularity you need.

• Creating a Retention Report

• Calculation Method Applied in the Retention Report

• FAQ - Retention Report

The Retention Report provides the Predictive Lifetime feature, which allows marketers to build and optimize campaigns based on the user’s estimated number of days a user is likely to return to your service.

• Predictive Lifetime