Reinstall Report
In the Reinstall Report, you can gain insights into the channels that drive the most installs and the ratios of new and reinstall users.
When a user installs an app and installs the app again within a year, that install is categorized as a reinstall.
For example, let's say a user performed the following events.
2020-01-01: First install
From 2020-01-02 to 2021-01-01: No event
2021-01-02: Install
The install performed on 2021-01-02 is categorized as a new install.
Let's say the same user performed the following events.
2021-01-02: Install
2021-03-01: Install
The install performed on 2021-03-01 is categorized as a new reinstall as it was performed within 1 year after the install that was performed on 2021-01-02.
The Reinstall Report shows the number of unique installs that occurred during the set date range as well as the number of users who performed first installs and reinstalls.
The Reinstall Report shows unique installs that occurred during the set date range. Use the calendar filter to configure the date range.
The date range can be set using the following conditions.
When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.
For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.
You can view the data by channel type.
The available channel types are as follows.
All Channels: Shows data of all integrated channels and custom channels.
Integrated Channel: Shows data of integrated channels.
Custom Channel: Shows data of custom channels.
The Reinstall Report allows you to view results based on the set date range and channel type. The report displays the total number of unique installs, the number of users who performed first installs and re-installs, and the ratio of first installs.
Refer to the table below to learn how to share your report with others.
The table below outlines the features and limitations of the Reinstall Report.