You can identify the users who signed up after installing the game and measure their user retention.

You may define the Action or Label to collect the platform from which the user signed up. You can use the attribute "Is First Event per User ID By Client," to collect information that can tell whether the sign-up was the first sign-up event.

You can identify the users who signed in and measure their user retention.

You may define the Action or Label to collect the platform from which the user signed in.

You can identify the product items searched for by the users who opened the app through ads and learn which items the users are interested in.

You may define the Action or Label to collect the search keywords.

You can measure the number of users who viewed the home screen.

You can identify the product item lists viewed by the users who opened the app through ads.

You may define the Action or Label to collect information on the product item list the user viewed.

You can identify the product items viewed by the users who opened the app through ads.

You may define the Action or Label to collect the information on the product items. You can also collect the product price information as Value.

You can identify the product items added to the wishlist by the users who opened the app through ads and learn which items the users are interested in.

You may define the Action or Label to collect information on the users added to their wishlists.

You can identify the product items added to the shopping cart by the users who opened the app through ads and learn which items the users are interested in or which items stayed for a long time in the cart but wasn't purchased.

You may define the Action, Label, Value, and Attribute to collect information on the product items the users added to their shopping carts.

The payment page is where users enter the required information to purchase products. You can measure the drop-off rate of users who have navigated to the payment page.

You may use the attributes to collect information on product items that the user intended to purchase.

You can measure the revenue generated by users acquired by different ads. Based on the aggregated revenue data, you can also measure metrics such as LTV and ROI or optimize your ad campaigns.

You may define the Action or Label to collect information on the payment method or the category of the purchased item. To measure sales performance, the purchase amount shall be collected as Value. You can also use the Semantic Attributes to collect more information about the purchase.

To accurately calculate the revenue amount, the refund amount must be subtracted from the total purchase amount.

You may define the Action or Label to collect information on the payment method and the category of the purchased item that is canceled. The canceled amount shall be collected as Value.

Attention

The Order Cancel event (airbridge.ecommerce.order.canceled) shall be defined so that the Transaction ID is collected as semantic attributes. The Transaction ID of the Order Cancel event must match the Transaction ID of the Order Complete event (airbridge.ecommerce.order.completed).

For more details on defining the Order Cancel event, refer to this article.

You can collect information on users who invited friends to the app or who used the sharing feature to share a promo campaign or content.

You may define the Action or Label to collect the promo campaign or content name the user shared. You can also use Attributes to collect additional information.

You can measure the impressions received for a promo page.

You may define the Action or Label to collect information on the promo page type. You can also use the Semantic Attributes to collect more information about the promo, such as the description of the promo page, the location of the promo page within the app, and more.