Event Types
Events are divided into Standard Events and Custom Events. Standard Events are Airbridge’s event presets, whereas Custom Events are events you define considering the nature of your business.
Airbridge has defined 25 key user actions as Standard Events that are readily available for designing your event taxonomy.
The Event Category of the Standard Events, which is used as the event name, is preset by Airbridge and not configurable. On the other hand, the Event Action, Event Label, Event Value, and Semantic Attributes can be configured to define the event data you want to track additionally.
以下はAirbridgeの標準イベント一覧です。
各イベントをAirbridgeレポートで可視化できる指標については、別途提供されているリストをご参照ください。
User actions that are not defined as Standard Events can be defined as Custom Events. Unlike Standard Events, you can fully configure the Event Category, which is used as the event name, Event Action, Event Label, Event Value, and Semantic Attributes.
Let’s say your app requires users to top up their account balance before they make any in-app purchases, and you want to identify their preferred payment methods. However, as there are no Standard Events related to top-ups, you can proceed by defining a Custom Event to collect relevant data.
Start by configuring the Event Category, which is a required property. You can choose a name like “Top_Up_Account_Balance.” You can collect additional event details like the payment method using the Event Action or Event Label and the top-up amount using the Event Value. To view the data collected, look for the “Account_Balance_Top_Up” metric in your Airbridge reports.
