Click-To-Install-Time (CTIT) refers to the time from ad click to install. In the Lag Time Report, the CTIT distribution is visualized in a chart and table. Keep an eye out for potential ad fraud if you notice any unusual changes in the chart.

Navigate to [Reports]>[Lag Time Report] to open the Lag Time Report.

Click Configuration to open the side panel. The configuration settings apply only to the table. The chart displays the CTIT by channel and is not affected by the configuration settings.

The configured metric, GroupBy, filter settings in the side panel apply to the table. In the [Table Option] tab, you can configure the max. number of items per page, sort criteria, etc.

The Lag Time Report provides data in a chart and a table. The configuration settings apply only to the table.

The chart shows the CTIT distribution by channel and is not affected by the configuration settings. Hover over the trend line of a channel to view its install count and percentage of total installs. Click on the items in the legend on the left of the chart to show or hide the trend lines in the chart.

In the Interval selector, you can configure the duration of a range that is visualized in the chart. The options include 5 seconds, 1 minute, 1 hour, and 1 day.

If you want to examine the CTIT data more granularly, select a shorter duration from the Interval selector. You can also use the range controller to visualize a specific section of data in the chart.

The configured metric, GroupBy, filter settings apply to the table only.

The benchmark CTIT is the time it took for users from clicking the app download button in the Google Play Store to launching the app for the first time. Negative CTIT values that are unknown or negative are excluded from the benchmark CTIT calculation.