Aarki

    View Aarki campaign performance in Airbridge by integrating Aarki with Airbridge. Set up the integration in [Integrations]>[Ad Channel Integration]>[Aarki].

    Go to the [Tracking Link] tab and create and manage tracking links for measuring Aarki campaign performance. For detailed instructions, refer to the articles below.

    Attention

    Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.

    Attribution rules

    Go to the [Attribution Rule] tab to set up lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.

    Cost Integration Setup

    Follow the steps below to enable cost integration with Aarki.

    Get Aarki credentials

    To enable cost integration with Aarki, request the following information from Aarki and provide it to Airbridge.

    • Token

    Provide credentials to Airbridge

    Provide your Aarki credentials to Airbridge.

    1. Go to [Integrations]>[Ad Channel Integration] in the Airbridge dashboard. Select Aarki.

    2. Go to the [Cost Integration] tab. Turn on the Aarki Cost Integration toggle and click + Add account.

    3. Enter the Token. Click Done.

    4. Once the credentials are submitted correctly, the Aarki account is added to the integrated account list. The status will show Waiting for up to 4 hours from the time the account is added and will change to Success when data is pulled for the first time.

    Integration management

    To disable the integration, switch off the cost integration toggle. No data will be pulled once the integration is disabled. Data already pulled into Airbridge is not affected.

    The account information remains saved to Airbridge unless you remove the ad account from the integrated account list. By switching back the toggle on, the cost integration is enabled again with existing account information.

    Click the […] icon and click Delete to delete an ad account from the integrated ad account list.

    If you want to reconnect the deleted ad account, you need to add the ad account and set up the connection from the beginning.

    Integration status

    Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.

    For more details on the integration status and data import schedule, refer to the below information.

    To ensure accuracy, Airbridge pulls the cost data several times throughout the day.

    • Frequency: Every 4 hours, 6 times a day starting 3:00 PM (UTC)

    • Schedule: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM (UTC)

    • Data pulled: Cost data from the past 7 days, from D-1 to D-7

    The last data update time is found under “Last Updated” in the integrated account list.

    The integration status shows your cost integration and data update status at a glance.

    Cost data in Airbridge reports

    The cost data pulled from Aarki can be viewed in Airbridge reports using the metrics and GroupBys below.

    Difference between Clicks and Clicks (Channel) metrics

    The Clicks and Clicks (Channel) metrics both indicate the number of ad clicks, but their data collection methods differ.

    • Clicks: Data collected through Airbridge tracking links

    • Clicks (Channel): Data provided by Integrated Channels

    All metrics with (Channel) in their names reflect the measurement reported by Integrated Channels. This rule applies to Impression and Impression (Channel) metrics as well.

    Note

    The Airbridge report supports the following GroupBys to visualize the data imported through cost integration. The GroupBys available for each channel vary.

    Touchpoint

    Device

    Event Datetime

    Postback settings

    Go to the [Postback] tab and set up conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.

    Agency Settings

    Manage the access permissions of the agencies and have control over which agency has access to your campaign data.