View Aarki campaign performance in Airbridge by integrating Aarki with Airbridge. Set up the integration in [Integrations]>[Ad Channel Integration]>[Aarki].
Go to the [Tracking Link] tab and create and manage tracking links for measuring Aarki campaign performance. For detailed instructions, refer to the articles below.
Attention
Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
Go to the [Attribution Rule] tab to set up lookback window and attribution window. Click Go to edit page to move to the [Management]>[Attribution Rules] page, where you can edit the windows.
Follow the steps below to enable cost integration with Aarki.
To enable cost integration with Aarki, request the following information from Aarki and provide it to Airbridge.
Token
Provide your Aarki credentials to Airbridge.
Go to [Integrations]>[Ad Channel Integration] in the Airbridge dashboard. Select Aarki.
Go to the [Cost Integration] tab. Turn on the Aarki Cost Integration toggle and click + Add account.
Enter the Token. Click Done.
Once the credentials are submitted correctly, the Aarki account is added to the integrated account list. The status will show Waiting for up to 4 hours from the time the account is added and will change to Success when data is pulled for the first time.
Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.
Any data collected before the pause remains available in Airbridge reports.
Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
Select the account from the integrated account list and click Delete to remove the account.
To re-integrate the account after deletion, set up the integration from the beginning.
Upon submitting your ad account information to Airbridge, you can check if the integration is running. The status may show “Waiting” even when the account is successfully added if no data has been pulled yet.
For more details on the integration status and data import schedule, refer to the below information.
Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
Data range: Past 7 days, from D-1 to D-7
[Last Updated] shows the last time Airbridge actually received the data.
The cost data pulled from Aarki can be viewed in Airbridge reports using the metrics and GroupBys below.
Difference between Clicks and Clicks (Channel)
Both Clicks and Clicks (Channel) show click count, but the data source differs:
Clicks: Collected through Airbridge tracking links
Clicks (Channel): Provided by the ad channel
Any metric with (Channel) in its name represents data provided by the integrated ad channel. The same applies to Impressions and Impressions (Channel).
Go to the [Postback] tab and set up conditions for sending data collected by Airbridge tracking links and SDK. You can use the data sent through postbacks for campaign optimization and ad spend settlement.
Manage the access permissions of the agencies and have control over which agency has access to your campaign data.
Status | Description |
|---|---|
Waiting | Integration set up successfully. Pending data import. This may take up to 4 hours. |
Success | Import complete. New data received from the ad channel. The [Last Updated] timestamp reflects the latest import. |
No new data | Import complete, but no new data was available from the ad channel. Check again at the next import. |
Failed | Import failed. Possible causes: · The ad channel API is not responding. · The ad account details are incorrect. · The ad channel permissions are not configured correctly. |
Metrics | Description |
|---|---|
Clicks (Channel) | The number of clicks provided by the ad channel |
Impressions (Channel) | The number of impressions provided by the ad channel |
Cost (Channel) | The ad spend provided by the ad channel |
GroupBy | Description |
|---|---|
Channel | The media source of the winning touchpoint |
Campaign | The name of the campaign of the winning touchpoint |
Ad Group | The name of the ad group of the winning touchpoint |
Ad Creative | The name of the ad creative of the winning touchpoint |
Term | The term, or the search keyword, of the winning touchpoint (Only available for search ads or keyword ads) |
Campaign ID | The unique ID assigned to the campaign of the winning touchpoint |
Ad Group ID | The unique ID assigned to the ad group of the winning touchpoint |
Term ID | The unique ID assigned to the term, or the search keyword, of the winning touchpoint |
Ad Account ID | The unique ID assigned to the ad account of the winning touchpoint |
Sub Publisher | The second-tier media source of the winning touchpoint |
GroupBy | Description |
|---|---|
Country | The country code for the mobile device |
OS Name | The operating system installed on the mobile device |
GroupBy | Description |
|---|---|
Event Hour | The hour the event occurred in a 24-hour format |
Event Date | The day the event occurred (YYYY-MM-DD) |
Event Year | The year the event occurred (YYYY) |
Event Month | The month the event occurred (MM) |
Event Week | The week the event occurred (WW) |
Event Day of the month | The day of the month the event occurred (DD) |
Event Day of the week | The day of the week the event occurred in three-letter abbreviations |
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