DeepLink Plan - Tracking Link Parameters

Understanding the parameters used in tracking links helps you utilize them more effectively.

A parameter consists of a pair: a parameter name and a parameter value. In a tracking link, it appears in the format parameter_name={parameter_value}. The data collected through the tracking link is filled in as parameter values and delivered to Airbridge.

#{"width":"160px"}

Parameter Types

Key Parameters

Campaign Parameters

campaign, ad_group, ad_creative, content, term, sub_id

The following table lists all campaign parameters available for collecting campaign information.

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