Channel and Campaign Parameters

Last updated June 27, 2024

Airbridge classifies touchpoints through channel and campaign parameters.

Parameters used to classify Touchpoints

Channel Types

Airbridge classifies channels into four main types.

Channel Type	Description	Channel Examples
Integrated Channel	Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized. Please refer to this sheet for our list of integrated channels.	`facebook.businessgoogle.adwordsnaver.searchadmoloco`
Custom Channel	A customized channel created and operated by a marketer	`facebookemail`
Owned Channel	A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels.	`airbridge.websdk`
Unattributed	No definitive inflow path	`unattributed`

Name	Parameter	Description
Campaign	`campaign`	Campaign value configured by the marketer or media
Campaign ID	`campaign_id`	Campaign ID configured by the marketer or media
Ad Group	`ad_group`	Ad group configured by the marketer or media
Ad Group ID	`ad_group_id`	Ad group ID configured by the marketer or media
Ad Creative	`ad_creative`	Ad creative configured by the marketer or media
Ad Creative ID	`ad_creative_id`	Ad creative ID configured by the marketer or media
Content	`content`	Contents configured by the marketer or media
Term	`term`	Keyword configured by the marketer or media
Term ID	`term_id`	Keyword ID configured by the marketer or media
Sub Publisher	`medium`(`sub_id`)	Submedia configured by the marketer or media
SubSub Publisher 1	`sub_id_1`	Sub sub publisher 1 configured by the marketer or media
SubSub Publisher 2	`sub_id_2`	Sub sub publisher 2 configured by the marketer or media
SubSub Publisher 3	`sub_id_3`	Sub sub publisher 3 configured by the marketer or media

Campaign Parameter Limitations
The following characters are permitted: lowercase, uppercase, _, -, numbers
Maximum length: 256 characters

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Channel Type	Description	Channel Examples
Integrated Channel	Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized. Please refer to this sheet for our list of integrated channels.	`facebook.businessgoogle.adwordsnaver.searchadmoloco`
Custom Channel	A customized channel created and operated by a marketer	`facebookemail`
Owned Channel	A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels.	`airbridge.websdk`
Unattributed	No definitive inflow path	`unattributed`

Name	Parameter	Description
Campaign	`campaign`	Campaign value configured by the marketer or media
Campaign ID	`campaign_id`	Campaign ID configured by the marketer or media
Ad Group	`ad_group`	Ad group configured by the marketer or media
Ad Group ID	`ad_group_id`	Ad group ID configured by the marketer or media
Ad Creative	`ad_creative`	Ad creative configured by the marketer or media
Ad Creative ID	`ad_creative_id`	Ad creative ID configured by the marketer or media
Content	`content`	Contents configured by the marketer or media
Term	`term`	Keyword configured by the marketer or media
Term ID	`term_id`	Keyword ID configured by the marketer or media
Sub Publisher	`medium`(`sub_id`)	Submedia configured by the marketer or media
SubSub Publisher 1	`sub_id_1`	Sub sub publisher 1 configured by the marketer or media
SubSub Publisher 2	`sub_id_2`	Sub sub publisher 2 configured by the marketer or media
SubSub Publisher 3	`sub_id_3`	Sub sub publisher 3 configured by the marketer or media