Touchpoints Overlap Report

    The Touchpoints Overlap Report allows you to see how many touchpoints, by channel, overlapped before a user converted. When selecting the advertising channels that make up your media mix, consider referring to the results of the Touchpoints Overlap Report.

    Configuring a Report View

    You can configure the analysis range, granularity, date range, GroupBy, and filter to create a report view.

    Analysis range

    Click the arrow icon next to the chart title to open the analysis range config box. You can click Install, 1st Purchase, or 2nd Purchase to set the user journey for analysis. A flag will show on top of the conversion you choose.

    Read on to learn how you can set the analysis range differently.

    Date range

    The Touchpoints Overlap report aggregates the touchpoint data based on the conversions (Install, 1st Purchase, 2nd Purchase) that occurred during the set date range. The date range be set up to 31 days, including today.

    For more details about the date range settings, refer to the information below.

    GroupBys and filters

    Click Configuration to configure the GroupBys and filters.

    GroupBys are used to split the data into groups. The Channel is set as a default GroupBy and cannot be removed. The following GroupBys are supported in the Touchpoints Overlap report:

    • Touchpoint Generation Type

    • Channel Type

    Filters can be configured to display specific data in the report. Note that the filters don't apply to the chart.

    Reporting

    Once you configure the analysis range, granularity, date range, GroupBy, and filter in the Touchpoints Overlap report, you can see how many touchpoint occurred across channels and how much of them overlapped.

    Chart

    Attention

    The filters are not applied to the chart. Only GroupBys are applied to the chart.

    The bar chart shows the ratio of Single Touch and Multi Touch by channel. Each bar represents either click or impression data.

    You can use the "Sort by" drop-down on the top-right of the chart to sort the data by different sort criteria.

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    Sort by

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    Description

    Total

    The data is sorted based on the total number of conversions attributed by the channel.

    Single Touch

    The data is sorted in the order of channels where conversions occurred after a single touchpoint.

    Multi Touch

    The data is sorted in the order of channels where conversions occurred after multiple touchpoints.

    The vertical axis of the chart represents the number of conversions that occurred. You can select the items you want to see in the chart from the legend located below it. This allows you to keep only the desired items for comparison among the items displayed in the chart.

    By hovering over the chart, you can view the ratio of Single Touch and Multi Touch for each corresponding channel and touchpoint, as well as the channels where overlaps have occurred.

    Table

    The table shows how touchpoints from various channels overlap. The darker the red color in a cell, the more touchpoints have overlapped. Refer to the example below.

    Supported features

    Airbridge supports various features across its reports, from saving reports to sharing them with others.

    Attention

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