By integrating Google Ads with Airbridge, you can view your Google Ads campaign data in Airbridge. Read on to learn how to define the campaign data you want to collect when setting up your ad in the Google Ads Manager.

When a user clicks on an ad served through Google Ads, they are redirected to the set final URL, which is the destination page, and campaign data is collected. Google Ads provides URL options that allow you to define the ad settings in the form of URL parameters. By selecting the appropriate URL options and adding URL parameters, data is collected as values are populated in each URL parameter when a user clicks the ad. This data can be imported to Airbridge through Google Ads integration and used for ad performance measurement.

The final URL is the destination where users land after clicking on your ad. It is also called the landing page URL and specified with the {lpurl} parameter.

The URL parameters of a Google Ads campaign consist of a name (key) that indicates the data to be collected and the value that is filled in with actual data. When the campaign data you want to collect is defined using URL parameters, data corresponding to each parameter is filled in as values when a user clicks on the ad, allowing the data to be collected. URL parameters that can be used for data collection include ValueTrack parameters provided by Google Ads and custom parameters that advertisers define and use themselves.

ValueTrack parameters are URL parameters predefined by Google Ads, such as {campaignid}, {adgroupid}, {keyword}, {device}, etc. For the full list of ValueTrack parameters, refer to this article in the Google Ads Help Center.

Custom URL parameters are parameters that advertisers can define themselves. While they can be used to collect data not defined by ValueTrack parameters, there is a risk that your ad may be disapproved by Google Ads. For more details, refer to this article in the Google Ads Help Center.

In Google Ads, you can add URL parameters to the URL options to define the data to be collected. The URL options include the Final URL suffix and tracking templates.

The Final URL suffix is an option added to the end of the final URL that includes URL parameters and defines the data to be collected. When a user clicks on an ad, data about that click is collected by populating the URL parameters included in the Final URL suffix with corresponding values.

An optimized Final URL suffix is provided in the Airbridge dashboard as shown below. By applying it to your Google Ads account settings, you can track the data from web campaigns that direct users to environments with the Airbridge SDK installed and view it in the Airbridge dashboard. For more details, refer to this article.

The tracking template is an option that defines the destination path, such as the Final URL, and the data to be collected by adding URL parameters to a link composed of a specific domain. When a user clicks on an ad, they are directed to the Final URL, and the data is collected by populating the URL parameters with corresponding values. The tracking template must include the required URL parameters specified by Google Ads.

An optimized tracking template is provided in the Airbridge dashboard as shown below. By applying it to your Google Ads account settings, you can track data from web campaigns that direct users to environments where the Airbridge SDK is not installed and view it in the Airbridge dashboard. For more details, refer to this article.

Parallel tracking in Google Ads is a feature that sends users directly to the final URL while data is collected in the background when they click on an ad. Without parallel tracking, users go through intermediate steps sequentially before reaching the landing page.

Parallel tracking is enabled by default for Google Ads campaigns, except for app campaigns. It can be configured along with the final URL suffix or tracking template.