DeepLink Plan - Actuals Report
Note
The user guide articles linked to this article are meant for all Airbridge users regardless of their contracted plans.
The Actuals Report is the go-to report for monitoring ad performance. You can configure the metrics, GroupBys, and filters, to create a customized real-time report view that suits your marketing needs.
The Actuals Report can be accessed from the [Reports]>[Actuals] on the left menu bar.
The configuration box offers options for configuring the date range, metrics, GroupBys, and filters. The chosen metrics will be displayed by the selected GroupBys in the table. When setting up filters, only the data that meets the filter conditions will be displayed.
The Actuals Report shows the metric data measured during the set date range. Use the calendar filter to configure the date range.
Data provision period: 5 years (applied from February 1, 2023)
Maximum period that can be configured for a report view: 92 days
The date range conditions available in the calendar filter are as follows.
The date range can be set using the following conditions.
Condition | Date Range |
|---|---|
Between | From start date to end date |
Since | From start date to today |
Last | Last n days/weeks/months until yesterday |
When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.
For example, if you select Last 30 days and add Offset + 3 days, the date range will start 33 days before today and end 4 days before today.
Attention
Due to some channels' privacy policies, some metrics may show data as 0 for anything older than 6 months. Refer to this article to learn more.
You can select the time zone of your choice for creating the report view. The default time zone is the same as the Airbridge App time zone.
The data collected through tracking links, Airbridge SDK, and ad channels can be viewed in the Actuals Report based on the selected metrics. Up to 20 metrics can be configured to create a report view. Refer to this article to view all available metrics.
When selecting events as metrics, the event count data is displayed.
For example, when selecting Installs (App) as a metric, the report will show the number of the Installs (App) events that occurred during the set date range. When selecting Total Opens (App) as a metric, the report will show the number of the Installs (App) events that occurred during the set date range.
App events are suffixed with (App) and web events are suffixed with (Web). (App+Web) means both app and web events.
When selecting events with event value, such as Revenue (App) , as a metric, the sum of the event value is displayed.
Refer to this article to learn more about event value.
App events are suffixed with (App) and web events are suffixed with (Web). (App+Web) means both app and web events.
The table below lists the key metrics that show the sum of the event value. App Standard Currency is applied when displaying monetary amounts.
Metric (App) |
Metric (Web) |
Description |
|---|---|---|
Revenue (App) | Revenue (Web) | Revenue generated from app or web |
First Revenue (App) | First Revenue (Web) | Revenue generated by first-time orders from app or web |
Re-Revenue (App) | Re-Revenue (Web) | Revenue generated by non-first-time orders from app or web |
Attributed Revenue (App) | Attributed Revenue (Web) | Revenue generated by events that have been attributed to an ad channel or a custom channel |
Unattributed Revenue (App) | Unattributed Revenue (Web) | Revenue generated by events that have been unattributed |
Contribution Margin Revenue (App) | Contribution Margin Revenue (Web) | Contribution margin revenue generated from app or web |
Refund Amount (App) | Refund Amount (Web) | Refund amount occurred from app or web |
Subscription Revenue (App) | Subscription Revenue (Web) | Revenue generated by subscriptions from app or web |
Unsubscription Amount (App) | Unsubscription Amount (Web) | Refund amount of subscriptions from app or web |
Ad Impression Revenue (App) | Ad Impression Revenue (Web) | Ad revenue generated by impressions from app or web |
Ad Click Revenue (App) | Ad Click Revenue(Web) | Ad revenue generated by clicks from app or web |
Total Ad Revenue (App) | Total Ad Revenue (Web) | Total ad revenue generated by impressions and clicks from app or web |
When selecting a metric with ‘user’ in the metric name as a metric, the unique user count is displayed.
The unique user count data is refreshed every 1 hour.
User count metrics with (App) display unique user counts based on the Airbridge Device ID, while user count metrics with (Web) display unique user counts based on the cookie ID.
Airbridge Device ID
Airbridge Device ID is the UUID used to identify unique devices. By default, GAID (Android) and IDFV (iOS) are used as the Airbridge Device ID. In case GAID or IDFV could not be collected or is unavailable due to the restrictions of LAT or ATT, a UUID randomly generated by the Airbridge SDK is used as the Airbridge Device ID.
Metrics prefixed with SKAN are metrics that can be used to view the data collected through SKAN. The SKAN conversion value setup must be complete to be able to use such them. Refer to this article to learn about the SKAN conversion value setup.
The metric data is grouped by the selected GroupBys. Configuring the GroupBy is optional and up to 10 GroupBys can be configured. You can rearrange the order of the GroupBys by dragging the GroupBy chips. Refer to this article to view all available GroupBys.
Filters can be configured to display specific data in the chart and table. Select the filter option, operator, and value to configure a filter. Properties collected at least once are available as the filter option.
Filters can be also configured by clicking = or ≠ that appears when hovering over the GroupBy rows.
The Actuals Report provides the data in table format. The report can be exported as a CSV file. You can also save your report settings to revisit the same report whenever needed.
You can customize your report view by selecting the right metrics and GroupBys. Refer to the following examples.
1. SelectInstalls (App) as metric.
2. Select Channel as GroupBy.
3. Click Apply to apply all configurations.
1. Select Installs (App) as metric.
2. Select Short Link ID as GroupBy. The Short Link ID is the unique identifier of tracking links.
3. Click Apply to apply all configurations.
The data in the Actuals Report is presented in a table where the sum and average value of each field are visible.
Airbridge supports various features across its reports, from saving reports to sharing them with others.
The table shows the general features supported by Airbridge reports. Some features are not available in certain reports.
Feature |
Description |
|---|---|
Refresh | Reload data with the existing report configuration. The time passed since the time the data was loaded appears next to the Refresh button or Copy Table button. |
Wide controls | Configure the report on a wider panel. |
Search | Search the report by keywords. |
Expand/Collapse | Expand or collapse the configuration box. |
Report naming | Name the report and save it for later use. |
Refer to the table below to learn how to share your report with others.
Feature |
Description |
User Guide |
|---|---|---|
Use saved reports and bookmarks | Save your report view to share it with others. Bookmark saved reports to open them faster. | |
Copy Config | Click Copy Config to share the report with other Airbridge users regardless of their app roles and access settings. | |
Share Report URL | The Report URL is the URL assigned to each Airbridge report. By sharing the report URL with other Airbridge users with the same access level as yours, you can share the same report view. | |
Copy Table | Click Copy Table and paste the table into a spreadsheet or messenger. | |
Export CSV | Export the report as a CSV file or a Google Spreadsheet file. |
The table below outlines the features and limitations of the Actuals Report.
Supported features and limitations |
Description |
|---|---|
No. of metrics configurable | 20 |
No. of GroupBys configurable | 10 |
Timezone | The configured Airbridge App timezone. Configurable per report view. |
Currency | The configured Airbridge App standard currency |
Data visualized in | Tables |
Data refresh cycle | Real-time, except for user count metric data (Refreshed every hour) |
Aggregated data | App event data, web event data |
Maximum no. of rows in the Airbridge dashboard | 10,000 rows |
Maximum no. of rows in the CSV and Google Spreadsheet file | 500,000 rows |
Data available of | Past 5 years (2023-02-01 and onwards) |
Maximum date range configurable for a single report view | 92 days |
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