The following tables list the metrics available in the Airbridge reports. The [Field_Key] can be found in the data spec sheet.
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Metric | Description |
|---|---|
Clicks | The number of clicks collected by Airbridge |
Metric | Description |
|---|---|
Events (App) | The number of app events |
Unique Users (App) | The number of unique users who performed any app event |
Installs (App) | The number of installs driven organically or by advertising |
Install Users (App) | The number of unique users who installed the App |
Deeplink Opens (App) | The number of opens that occurred through a deep link |
Deeplink Open Users (App) | The number of unique users who performed the Deeplink Open (App) event |
Deeplink Pageview (App) | The number of pageviews after opening the App through a deep link |
Deeplink Pageview Users (App) | The number of unique users who performed the Deeplink Pageview (App) event |
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