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Dashboard

    Creating Audiences in Airbridge

    Create audiences in Airbridge and export them as CSV files or send them to ad channels by adding connections.

    How to Create an Audience

    Navigate to [Audience]>[Audience Manager] in the Airbridge dashboard. Only Owner and In-house Marketer users have access to the [Audience Manager] page.

    Click + Create an audience in the [Audience] or [Request History] tab to start creating a new audience.

    Define the audience

    Audiences can be defined by event, event property, event frequency, and date range.

    To define an audience, click + performed event or + didn’t perform event and select an event to sort out users who have or haven’t performed the event.

    You can add conditions by event properties, event frequency, and date range. To select event properties, you must first click + had Property.

    Note

    Starting February 4, 2025, the Overview Dashboard, Actuals Report, Trend Report, Retention Report, Revenue Report, Active Users Report, and Audience Manager will only display events and metrics measurable using the collected data.

    The following conditions are available.

    Condition

    Description

    performed or didn’t perform

    Event

    where

    Event property

    with

    Event frequency

    when

    Date range

    As you define the audience, you can see the estimated audience size on the right. For more details on the conditions you can set, refer to the below.

    Select identifier types

    Note

    Identifier types selected during audience creation are only used when the audience is requested to be exported as a CSV file. For sending audiences to ad channels, only GAID and IDFA are used regardless of the selection.

    You can select identifier types for the defined audience.

    Set the audience saving option

    Once you have finished defining the audience, click Next to set the saving option. You can select “Save audience” and enter an audience name to save the audience in Airbridge. By selecting “Export CSV,” the audience will be exported as a CSV file, which you can download from the [Request History] tab.

    How to Export an Audience

    When you request to export a saved audience, Airbridge sorts out users based on the date of the export request.

    Let’s say the date range for the audience is set to “during the last 31 days, not including today.” If the export is requested on Feb 1, the audience will include users who meet all the set conditions throughout the entire month of January.

    Request to export the audience

    To download an audience as a CSV file, you first need to request an export. The process may take longer if there is a larger number of users meeting the set conditions. Once the export is complete, you will receive a confirmation email at the address associated with your Airbridge account.

    You can request the audience export using the following methods:

    Download the audience as CSV

    Once you have received the confirmation email, navigate to the [Request History] tab. If the Status·Download column shows the CSV file size, click on it to download the file. If the column shows “Failed” or “Canceled,” it signifies that the request has been interrupted before the audience could be exported. If the export continues to fail, contact your Airbridge CSM.

    The CSV files can be downloaded within 180 days after export. If the download link expires, request the audience export again.

    How to Manage Saved Audiences

    In the [Audience] tab, you can find features essential for managing your saved audiences.

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    Feature

    Description

    Re-estimate

    Click the […] icon and select Re-estimate to re-estimate the size of the audience.

    Duplicate

    Click the […] icon and select Duplicate to duplicate the audience.

    Delete

    Click the […] icon and select Delete to delete the audience.

    Change conditions

    Click the audience to open the side panel and select the [Definition] tab to change the conditions defining the audience.

    Change audience name

    Click the audience to open the side panel and select the [Audience Info] tab to change the audience name.

    Attention

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