Is First Event per Device/User ID

    Airbridge identifies first events (e.g. first installation, first purchase) using the below logic. Two types of IDs are used.

    Is First Event per Device ID

    DeviceID is provided and used for mobile app events only.

    Device ID

    Event Category

    Event Time

    Is First Event per Device ID

    deviceID1

    Install (App)

    2020-06-24 17:00:00

    true

    deviceID1

    Install (App)

    2020-06-25 18:00:00

    false

    Is First Event per User ID

    UserID is provided and used for both web and app events. The event category of the first event is applied to the Web + App platform.

    User ID

    Event Category

    Event Time

    Is First Event per User ID

    userID1

    Order Complete (App)

    2020-06-22 21:36:00

    true

    userID1

    Order Complete (Web)

    2020-06-23 09:00:00

    false

    Additional Notes

    • If "Is First Event Per Device" is null: DeviceID is empty or not the right format.

    • If "Is First Event Per User" is null: UserID is empty or not the right format.

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