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Tracking Link Test for Marketers

Note

This guide explains how to test whether your tracking links work as expected in Airbridge. We recommend running this test alongside the tests provided by Self-Attributing Networks (SANs) or other ad channels.

Prerequisites

Prepare the following before you start testing your tracking link.

You can find the device ID using an app provided by Airbridge.

Test directly in Airbridge

Before you run campaigns on an ad channel, check in advance that events from your ads are collected in Airbridge and attributed as intended. The steps below cover testing for click (ad_type=click) touchpoints.

  1. Paste the test tracking link into a text tool such as Notepad.

  2. Type and add a parameter filled with your test device's device ID. The parameter name is gaid_raw for Android and ifa_raw for iOS.

  • Test tracking link example https://abr.ge/@app_name/channel?click_id={click_id}&sub_id={sub_id}&tracking_template_id=e08703393962e4ec231d2ff1ff85ef68&routing_short_id=owgq4&ad_type=click

  • Android example (with gaid_raw) https://abr.ge/@app_name/channel?click_id={click_id}&sub_id={sub_id}&gaid_raw=a4b7c084-da23-4e80-a9f2-d36c7afa134a&tracking_template_id=e08703393962e4ec231d2ff1ff85ef68&routing_short_id=owgq4&ad_type=click

  • iOS example (with ifa_raw)

    https://abr.ge/@app_name/channel?click_id={click_id}&sub_id={sub_id}&ifa_raw=a4b7c084-da23-4e80-a9f2-d36c7afa134a&tracking_template_id=e08703393962e4ec231d2ff1ff85ef68&routing_short_id=owgq4&ad_type=click

  1. Click the completed test tracking link on your test device to install the test app.

    Attention

    When testing an iOS app, consent to the ATT prompt. For why ATT consent is needed, see Prerequisites.

  2. If needed, generate the in-app event whose attribution you want to test in the test app.

Check the results in the real-time logs

  1. In the Airbridge dashboard, go to [Raw Data]>[Real-time Log (App)] and search for your test device's device ID. Enter the device ID exactly.

  2. Check the following in the search results.

  • Event Category: Check whether the name of the event you generated in the test appears. If the event is collected, the event name appears here.

  • Channel: Check whether the ad channel name for the tracking link appears. If attributed to the ad channel, the channel name appears here.

When test results don't appear

If the event or ad channel doesn't appear in the real-time logs, check the following.