Understanding Tracking Links and Parameters
Written by Yeji Jeon,A tracking link is a link that sends user behavior data to Airbridge when the user views or clicks an ad. Read this article to understand how tracking links are structured and what parameters can be added to effectively track your campaigns and redirect users for a frictionless user experience.
The basic structure of an Airbridge tracking link looks like the following:
https://abr.ge/@your_app_name/example_channel
your_app_name: The APP Name registered in Airbridge
example_channel: The ad channel name that carries the ad
Parameters can be appended to the basic tracking link. The first parameter must start with a question mark (”?”), and each parameter shall be divided by an ampersand (”&”). A typical tracking link with 2 parameters would look like the following:
https://abr.ge/@APP_NAME/MEDIA_NAME?parameter1={parameter1 value}¶meter2={parameter2 value}
Airbridge provides 3 types of tracking link parameters: campaign parameters, Airbridge parameters, and channel (custom) parameters.
Parameter Type | Key Parameters |
Campaign Parameter | campaign, campaign_id, ad_group, ad_group_id, ad_creative, ad_creative_id, content, term, term_id |
Airbridge Parameter | ad_type, tracking_template_id, routing_short_id, og_tag_id, deeplink_url |
Channel (Custom) Parameter | cilick_id, sub_id, sub_id_1, sub_id_2, sub_id_3, ad_id, gaid_raw, ifa_raw, ip, user_agent, language |
The following section lists all parameters and their descriptions.
Campaign parameters contain detailed information about ad campaigns.
Parameter | Description |
|---|---|
campaign | Campaign name (e.g., campaign=spring_sales) |
campaign_id | Campaign ID set by the advertiser or ad channel (e.g., campaign_id=1481) |
ad_group | Ad group (e.g., ad_group=retargeting) |
ad_group_id | Ad group ID set by the advertiser or ad channel (e.g., ad_group_id=1246) |
ad_creative | Ad creative (e.g., ad_creative=Jeans) |
ad_creative_id | Ad creative ID set by the advertiser or ad channel (e.g., ad_creative_id=129840) |
content | Ad type (e.g., content=banner) |
term | Keyword (e.g., term=washed jeans) |
term_id | Keyword ID set by the advertiser or ad channel (e.g., term_id=12120101) |
Airbridge parameters contain information for various Airbridge tracking link features to work as intended for effective tracking and redirection.
Parameter | Description |
|---|---|
ad_type | Touchpoint type: view, click, S2S click |
tracking_template_id | Unique ID for Airbridge tracking links |
routing_short_id | Unique ID for redirection |
og_tag_id | Open Graph Tag ID or web URL, fallback URL |
deeplink_url | The URL that redirects users who have installed the app to a specific in-app page |
fallback_android | Fallback destination for Android users who have not installed the app, which is the Google Play Store page registered in the Airbridge [App Settings] page |
fallback_ios | Fallback destination for iOS users who have not installed the app, which is the App Store page registered in the Airbridge [App Settings] page |
fallback_desktop | Fallback destination for desktop users who have not installed the app |
Campaign (Custom) parameters contain detailed information about ad channels.
Parameter | Description |
|---|---|
click_id | Unique channel ID |
sub_id | Unique sub-publisher ID |
sub_id_1, sub_id_2, sub_id_3 | Unique sub-publisher of the sub-publisher ID |
ad_id | Device identifier IDs such as GAID, IDFA |
gaid_raw | Android Ad ID (e.g., gaid_raw=157fdd31-da2c-50fd-a460-0b0142ea69aa) |
ifa_raw | iOS Ad ID (e.g., ifa_raw=13C424EC-C21C-4E1F-9C55-ADCD3DAC1E17) |
ip | IP address of the device that invoked the tracking link when S2S click occurred |
user_agent | User agent of the device that invoked the tracking link when S2S click occurred |
language | The language setting of the device that invoked the tracking link |
このページは役に立ちましたか？