Send users who click your ad to a web page and measure the campaign performance generated on that page.
Complete all of the following.
This setup requires code changes. Ask your developer for help.
Create a tracking link based on your service and marketing goals.
To send every ad-click user to the web page regardless of app install status, create a tracking link as follows.
In the Airbridge dashboard, go to [Tracking Links]>[Create Tracking Link]. In [Redirect Path], click 'Website'.
Enter the web URL for each platform.
To route ad-click users to either the app or the web based on app install status, create a tracking link as follows.
In the Airbridge dashboard, go to [Tracking Links]>[Create Tracking Link]. In [Redirect Path], click 'App (Deep Link)'.
In [Deep Link], enter the deep link URL for users with the app installed.
In [Fallback Path], select 'Web URL' for each platform. Then enter the web URL for users without the app.
Item | Description | Reference |
|---|---|---|
Install the Airbridge Web SDK | Install the Airbridge Web SDK on the web page. | |
Configure web event sending | Configure the web events you want to measure to be sent to Airbridge. You don't need to send every web event — only those tied to performance measurement. |
Condition | Recommendation |
|---|---|
· Web service only · Web conversion rate is a primary KPI | Send all users to the web page |
· Web conversion rate is a primary KPI · Want to route users differently based on app install status | Send only users without the app to the web page |
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