Day N metrics can be used to view the Day N retention or Day N revenue data in the Actuals and Trend Report. For example, you can create a Day N metric to measure the Day 7 retention rate of users or Day 30 revenue generated by users who installed the app and use it to visualize the data in your report.
A Day N metric measures retention or revenue-related indicators for the Nth day after the users' app entry date. You can use Day N metrics together with other metrics available in the report to create a comprehensive report view for your daily monitoring.
Note
This feature is available across all apps registered within the organization.
1. In the [Reports]>[Actuals Report] or [Trend Report], click +Add next to [Metric] in the report config box.
2. Select the [Day N Metric] tab and click Create Day N metric.
3. Enter the metric name. The name must be unique. For clarity, use descriptive metric names like "Day 7 New User Retention (%)" and "Day 1 New User Ad Revenue."
4. Select a metric type. See below for the available metric types.
Revenue Metrics
Retention metrics
5. The Start Event is fixed to Installs (App), which is the indicator of app entry. Data of users who didn't perform the Start Event will be excluded from the Day N metric reporting.
6. Select the Return Event or Revenue Event depending on the metric type you selected. Up to 4 Return Events can be selected for retention-related metrics, and 4 Revenue Events can be selected for revenue-related metrics.
Return Event: The Return Event determines the retention of the user who performed the Start Event. If a user performs the Return Event, the user is determined to have returned to the service and is aggregated to measure the Day N metric.
Revenue Event: The Revenue Event is performed by users who performed the Start Event and is closely related to the revenue generated by the user. If a user performs the Revenue Event, the user is determined to have generated revenue, which is aggregated to measure the Day N metric.
For retention-related metrics, a measurement option must be selected. In General mode, the Return Events are aggregated based on all Start Events that occurred during the set date range to measure user retention. In Confined mode, user retention is measured with respect to a single Start Event. When a new Start Event occurs, the user journey that was initiated by the previous Start Event is no longer measured.
7. Select Day N. Day N is the Nth day after the users' app entry you want to measure the metric.
8. Click Create. The Day N metric is made available in the metric selector in the Actuals Report and Trend Report.
By creating Day N metrics, you can easily view the retention and revenue-related indicators of the Nth day after the users' app entry date on the Airbridge dashboard. Once created, the Day N metrics are available in the Actuals Report and Trend Report.
Refer to the following use cases to understand how to use Day N metrics.
You can monitor the retention and revenue generated by users who have installed the app and been active for a specific period to plan targeted marketing activities.
Let's say you have an e-commerce app. In the Actuals Report, visualize the number of users who installed the app, the number of retained users up to the 7th day after install, and the cumulative revenue up to the 7th day after install. Based on the data, you might consider implementing marketing activities to boost sales, such as offering coupons and launching promotions.
To do so, you need the following metrics:
Basic metric: Install Users (App)
Cohort metric: Day 7 New User Retention (%), Day 7 Retained Users (#), Day 7 New User Revenue
Here is how you can create the cohort metrics:
Day 7 New User Retention (%): Configure Day N as Day 7, the metric type as Retention, data display as %, Start Event as Install (App), and Return Event as Open (App).
Day 7 Retained Users (#): Configure Day N as Day 7, the metric type as Retention, data display as #, Start Event as Install (App), and Return Event as Open (App).
Day 7 New User Revenue: Configure Day N as Day 7, the metric type and metric as Revenue, Start Event as Install (App), and Revenue Event as Order Complete (App).
You can monitor the health of your service by visualizing the cumulative revenue that users generate over a certain period.
Let's say you have a gaming app and want to track the cumulative ad revenue generated over 1 month after users have installed the app.
To do so, you need the following metric:
Cohort metric: Day 30 New User Ad Revenue
Here is how you can create the cohort metric:
Day 30 New User Ad Revenue: Configure Day N as Day 30, the metric type and metric as Revenue, view type as Cumulative, Start Event as Install (App), and Return Event as Ad Impression (App).
Hover over or click a metric to view the definition.
Attention
When a cohort metric is deleted, the metric data is deleted in all reports where it was supported.
Hover over or click a Day N metric and click the [trash] icon to delete the cohort metric. Any Airbridge user can delete a cohort metric regardless of their app roles.
Metric | Description |
|---|---|
Revenue | Revenue generated by users who performed the Start Event during the set date range and performed the Revenue Event |
User Count | The number of users who performed the Revenue Event after performing the Start Event during the set date range |
Event Count | The number of Revenue Events performed by users who performed the Start Event during the set date range |
ROAS (%) | The return on ad spend based on the revenue generated by users who performed a Revenue Event after performing the Start Event during the set date range |
ARPU | The average revenue per user based on the revenue generated by users who performed the Start Event during the set date range and performed the Revenue Event |
ARPPU | The average revenue per paying user based on the revenue generated by users who performed the Start Event during the set date range and performed the Revenue Event |
PUR (%) | The paying user rate based on the number of users who performed a Revenue Event after performing the Start Event during the set date range |
Metric | Description |
|---|---|
Retention rate | The percentage of users who, among those who performed the Start Event during the set date range, performed a Return Event |
Number of retained users | The number of users who, after performing the Start Event during the set date range, performed a Return Event |
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