Airbridge Standard Events & Semantic Attributes

    Standard Events

    Standard Event Category

    Event Category Display Name

    airbridge.user.signup

    Sign-up

    airbridge.user.signin

    Sign-in

    airbridge.user.signout

    Sign-out

    airbridge.ecommerce.home.viewed

    Home Screen

    airbridge.ecommerce.productList.viewed

    Product Catalog

    airbridge.ecommerce.searchResults.viewed

    Search Results

    airbridge.ecommerce.product.viewed

    Product View

    airbridge.addPaymentInfo

    Add Payment Info

    airbridge.addToWishlist

    Add to Wishlist

    airbridge.ecommerce.product.addedToCart

    Add To Cart

    airbridge.initiateCheckout

    Initiate Checkout

    airbridge.ecommerce.order.completed

    Order Complete

    airbridge.ecommerce.order.canceled

    Order Cancel

    airbridge.startTrial

    Start Trial

    airbridge.subscribe

    Subscribe

    airbridge.unsubscribe

    Unsubscribe

    airbridge.adImpression

    Ad Impression

    airbridge.adClick

    Ad Click

    airbridge.completeTutorial

    Complete Tutorial

    airbridge.achieveLevel

    Achieve Level

    airbridge.unlockAchievement

    Unlock Achievement

    airbridge.rate

    Rate

    airbridge.share

    Share

    airbridge.schedule

    Schedule

    airbridge.spendCredits

    Spend Credits

    Semantic Attributes

    #{"width":"120px"}

    Field Name

    #{"width":"160px"}

    Semantic Attributes Field Key

    #{"width":"40px"}

    Type

    #{"width":"120px"}

    Description

    #{"width":"120px"}

    Example

    Total Revenue

    eventData.goal.semanticAttributes.totalValue

    float

    Total Revenue

    10000

    Total Revenue (Original)

    eventData.goal.semanticAttributes.originalTotalValue

    float

    Total revenue from the original data

    10000

    Currency

    eventData.goal.semanticAttributes.currency

    string

    Currency

    KRW

    Currency (Original)

    eventData.goal.semanticAttributes.originalCurrency

    string

    Original currency

    KRW

    Product List

    eventData.goal.semanticAttributes.products

    array

    Product List

    [{
    "productID": "5019819fje931",
    "name": "The Shoes",
    "price": 30000,
    "currency": "KRW",
    "position": 1
    }, {
    "productID": "5019819fje932",
    "name": "The Shoes 2",
    "price": 28000,
    "currency": "KRW",
    "position": 2
    }]

    Product ID

    eventData.goal.semanticAttributes.products.$0.productID

    string

    Product ID

    30372425

    Product Name

    eventData.goal.semanticAttributes.products.$0.name

    string

    Product Name

    The Shoes

    Product Price

    eventData.goal.semanticAttributes.products.$0.price

    float

    Product Price

    1000

    Product Quantity

    eventData.goal.semanticAttributes.products.$0.quantity

    int

    Product Quantity

    1

    Product Currency

    eventData.goal.semanticAttributes.products.$0.currency

    string

    Product Currency

    KRW

    Product Position

    eventData.goal.semanticAttributes.products.$0.position

    int

    Product Position

    1

    Product Category ID

    eventData.goal.semanticAttributes.products.$0.categoryID

    string

    Product Category ID

    30372425

    Product Category Name

    eventData.goal.semanticAttributes.products.$0.categoryName

    string

    Product Category Name

    Fashion > Shoes

    Product Brand ID

    eventData.goal.semanticAttributes.products.$0.brandID

    string

    Product Brand ID

    4499

    Product Brand Name

    eventData.goal.semanticAttributes.products.$0.brandName

    string

    Product Brand Name

    MyBrand

    Period

    eventData.goal.semanticAttributes.period

    string

    Period (ISO 8601 duration format)
    ex. P7D, P1M, P6M, P1Y

    P1Y

    Is Renewal Event

    eventData.goal.semanticAttributes.isRenewal

    boolean

    Boolean type data to show whether the purchase is renweal or not

    true

    Renewal Count

    eventData.goal.semanticAttributes.renewalCount

    int

    Renewal Count

    2

    Product List ID

    eventData.goal.semanticAttributes.productListID

    string

    Product List ID

    list-id-1

    Cart ID

    eventData.goal.semanticAttributes.cartID

    string

    Cart ID

    cart-id-1

    Transaction ID

    eventData.goal.semanticAttributes.transactionID

    string

    Transaction ID

    12939172

    Transaction Type

    eventData.goal.semanticAttributes.transactionType

    string

    Transaction Type
    - cancel

    cancel

    Transaction Paired Event Category

    eventData.goal.semanticAttributes.transactionPairedEventCategory

    string

    Transaction Paired Event Category

    airbridge.ecommerce.order.completed

    Transaction Paired Event Timestamp

    eventData.goal.semanticAttributes.transactionPairedEventTimestamp

    int

    Transaction Paired Event Timestamp

    1599184266332

    Total Quantity

    eventData.goal.semanticAttributes.totalQuantity

    int

    Total Quantity

    5

    Search Query

    eventData.goal.semanticAttributes.query

    string

    User's search query

    mybrand

    In App Purchased

    eventData.goal.semanticAttributes.inAppPurchased

    boolean

    Boolean type data to show whether the purchase happened directly through the app or through an appstore purchase interface.
    true: in-app purchase.
    false: out-of-app purchase.

    true

    Contribution Margin

    eventData.goal.semanticAttributes.contributionMargin

    float

    Contribution Margin Revenue

    10000

    Contribution Margin (Original)

    eventData.goal.semanticAttributes.originalContributionMargin

    float

    Contribution margin from the original data

    10000

    List ID

    eventData.goal.semanticAttributes.listID

    string

    List ID

    39420

    Rate ID

    eventData.goal.semanticAttributes.rateID

    string

    Rate ID

    12939172

    Rate

    eventData.goal.semanticAttributes.rate

    float

    Rate

    3

    Max Rate

    eventData.goal.semanticAttributes.maxRate

    float

    Max Rate

    5.0

    Achievement ID

    eventData.goal.semanticAttributes.achievementID

    string

    Achievement ID

    12939172

    Shared Channel

    eventData.goal.semanticAttributes.sharedChannel

    string

    Shared Channel

    facebook

    Date Time

    eventData.goal.semanticAttributes.datetime

    string

    Date And Time (ISO-8601)

    2022-08-11T01:31:07+00:00

    Description

    eventData.goal.semanticAttributes.description

    string

    Description

    summer promotion

    Is Revenue Event

    eventData.goal.semanticAttributes.isRevenue

    boolean

    Boolean type data to show whether the event is related to revenue.
    true: related to revenue.
    false: not related to revenue.

    true

    Place

    eventData.goal.semanticAttributes.place

    string

    Place

    Starbucks

    Schedule ID

    eventData.goal.semanticAttributes.scheduleID

    string

    Schedule ID

    1234

    Type

    eventData.goal.semanticAttributes.type

    string

    Type

    Credit Card

    Level

    eventData.goal.semanticAttributes.level

    string

    Level

    4

    Score

    eventData.goal.semanticAttributes.score

    float

    Score

    590

    Ad Revenue Meta Data

    eventData.goal.semanticAttributes.adPartners

    map

    Ad Revenue Meta Data

    {
    "mopub": {
    "app_version": "5.18.0",
    "adunit_id": "12345",
    "adunit_name": "12345",
    "adunit_format": "Banner",
    "id": "12345",
    "currency": "USD",
    "publisher_revenue": 12345.123,
    "adgroup_id": "12345",
    "adgroup_name": "12345",
    "adgroup_type": "12345",
    "adgroup_priority": "12345",
    "country": "kr",
    "precision": "publisher_defined",
    "network_name": "12345",
    "network_placement_id": "12345",
    "demand_partner_data": "12345"
    }
    }

    Is First Event per User ID By Client

    eventData.goal.semanticAttributes.isFirstPerUser

    boolean

    Boolean type data to show whether the event has happened in the past. (Set By Client)
    - true: First Event.
    - false: Not the First Event

    true

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