Airbridge identifies first events (e.g. first installation, first purchase) using the below logic. Two types of IDs are used.
DeviceID is provided and used for mobile app events only.
Device ID | Event Category | Event Time | Is First Event per Device ID |
|---|---|---|---|
deviceID1 | Install (App) | 2020-06-24 17:00:00 | true |
deviceID1 | Install (App) | 2020-06-25 18:00:00 | false |
UserID is provided and used for both web and app events. The event category of the first event is applied to the Web + App platform.
User ID | Event Category | Event Time | Is First Event per User ID |
|---|---|---|---|
userID1 | Order Complete (App) | 2020-06-22 21:36:00 | true |
userID1 | Order Complete (Web) | 2020-06-23 09:00:00 | false |
If "Is First Event Per Device" is null: DeviceID is empty or not the right format.
If "Is First Event Per User" is null: UserID is empty or not the right format.
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