Event Property

• String

• Uppercase, lowercase and numbers are allowed

• _ and. are allowed

• Maximum 128 characters

• String

• Uppercase, lowercase and numbers are allowed

• ?,!,,,.,/,&,(,),-,_and spaces are allowed

• Maximum 128 characters

• Float

• Less than 10 decimal places

When sending postbacks to media channels, filters can be applied based on "Event Category" only. Please utilize "Event Category" to differentiate your events if this is the case.

(e.g.)
Event Category: purchase Event Action: AB180 Event Label: shoes=>
Event Category: purchase_AB180_shoes

Attention

The services provided by Airbridge (e.g. Actuals Report, Raw Data Export) follows the above validation specifications. However, the validation specifications could be different for external targets (e.g. media channel postback, third party solutions) and may result in broken data.

Please perform integration tests to make sure that data is properly received by external targets.