Airbridge classifies touchpoints through channel and campaign parameters.
Parameters used to classify Touchpoints
Airbridge classifies channels into four main types.
Campaign Parameter Limitations
The following characters are permitted: lowercase, uppercase, _, -, numbers
Maximum length: 256 characters
Channel Type | Description | Channel Examples |
|---|---|---|
Integrated Channel | Channels that are integrated with Airbridge. The tracking link dynamically receives campaign parameters (e.g. Campaign ID, searched keyword) and postbacks are sent if the channel is utilized. | |
Custom Channel | A customized channel created and operated by a marketer | |
Owned Channel | A channel that the advertiser owns (e.g. Advertiser's website with the web SDK installed). Less contribution will be credited than integrated and custom channels. |
|
Unattributed | No definitive inflow path |
|
Name | Parameter | Description |
|---|---|---|
Campaign |
| Campaign value configured by the marketer or media |
Campaign ID |
| Campaign ID configured by the marketer or media |
Ad Group |
| Ad group configured by the marketer or media |
Ad Group ID |
| Ad group ID configured by the marketer or media |
Ad Creative |
| Ad creative configured by the marketer or media |
Ad Creative ID |
| Ad creative ID configured by the marketer or media |
Content |
| Contents configured by the marketer or media |
Term |
| Keyword configured by the marketer or media |
Term ID |
| Keyword ID configured by the marketer or media |
Sub Publisher |
| Submedia configured by the marketer or media |
SubSub Publisher 1 |
| Sub sub publisher 1 configured by the marketer or media |
SubSub Publisher 2 |
| Sub sub publisher 2 configured by the marketer or media |
SubSub Publisher 3 |
| Sub sub publisher 3 configured by the marketer or media |
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