Airbridge supports integration with Search Ads Optimization. With the integration, you can send the install events and subscription-related events attributed to Apple Search Ads. You can use the attribution data from Airbridge to optimize your Apple Search Ads campaigns.
Follow the steps below to integrate Search Ad Optimization with Airbridge.
Navigate to [Integration]>[Third-party Integration] in the Airbridge dashboard and select “Search Ads Optimization.”
Switch on the [Send attribution data] toggle. When switching on the toggle, Airbridge starts sending the attribution data to Search Ads Optimization.
The attribution data Airbridge sends to Search Ads Optimization is the install events and subscription-related events, which are Start Trial (App), Subscribe (App), and Unsubscribe (App), attributed to Apple Search Ads. Unattributed events are not sent. The event names are displayed the same in the Search Ads Optimization as in Airbridge.
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