This article is provided to assist you in preparing for the Google Play and App Store reviews. However, kindly regard it as a supplementary resource intended for your convenience rather than tailored legal advice. We recommend that you consult with legal professionals to address any of your specific needs.
According to Google's guidelines, app developers publishing on Google Play are required to disclose the app’s privacy practices by completing the data safety form. This allows Google to inform users of how an app, including through its use of third-party SDKs, collects and shares user data.
The Airbridge SDK, which is highly configurable, collects user data necessary for measuring ad performance. When submitting your Airbridge SDK-integrated app to Google Play for review, make sure to provide details on the data collected by your app and the custom-configured Airbridge SDK.
To fill out the data safety form and disclose your app’s privacy practices, select your app in Google Play Console and navigate to the [Policy]>[App content] page.
The tables below will help you complete the form with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.
Question | Answer for the Airbridge SDK |
|---|---|
Does your app collect or share any of the required user data types? | Yes |
Is all of the user data collected by your app encrypted in transit? | Yes |
Do you provide a way for users to request that their data be deleted? | No |
The table below lists the data types the Airbridge SDK collects on your behalf by default. If your app collects any other data types, adjust your responses accordingly.
Data Type | Airbridge Data Collection |
|---|---|
App activity | |
App interactions | Yes |
App info and performance | |
Crash logs | Yes |
Device or other IDs | |
Device or other IDs | Yes |
For every selected data type, you need to declare whether it is shared with a third party and how it is handled. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.
Question | Answer for the Airbridge SDK |
|---|---|
Is this data collected, shared, or both? | Collected; Shared |
Is this data processed ephemerally? | No, this collected data is not processed ephemerally |
Is this data required for your app, or can users choose whether it’s collected? | Data collection is required (users can’t turn off this data collection) *Note: If you have enabled the privacy protection feature of the Airbridge SDK and your app allows users to choose whether data is collected, select “Users can choose whether data is collected.” |
Why is this user data collected? | Analytics; Advertising or marketing |
Why is this user data shared? | Analytics; Advertising or marketing |
As an Airbridge user, you also need to declare your app’s use of advertising ID. To fill out the form, select your app in Google Play Console and navigate to the [Policy]>[App content] page.
The table below will help you complete the form with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.
If your app uses advertising ID for reasons other than “Analytics” and “Advertising or marketing,” you must select them as well.
Question | Airbridge Data Practices |
|---|---|
Does your app use advertising ID? | Yes |
Why does your app need to use an advertising ID? This includes any SDKs that your app imports that use advertising IDs. Select all that apply. | Analytics; Advertising or marketing |
According to Apple’s guidelines, app developers publishing on the App Store are required to disclose the app’s privacy practices by answering app privacy questions. This allows Apple to inform users of how an app, including through its use of third-party SDKs, collects and shares user data in the format of a nutrition label.
The Airbridge SDK, which is highly configurable, collects user data necessary for measuring ad performance. When submitting your Airbridge SDK-integrated app to the App Store for review, make sure to provide details on the data collected by your app and the custom-configured Airbridge SDK.
To answer app privacy questions and disclose your app’s privacy practices, select your app in App Store Connect and navigate to the [General]>[App Privacy] page in the sidebar.
The tables below will help you answer app privacy questions with respect to your use of Airbridge. However, it is your responsibility to respond in accordance with your specific data practices, configurations, and integrations.
The table below lists the data types the Airbridge SDK collects on your behalf by default. If your app collects any other data types, adjust your responses accordingly.
Data Type | Airbridge Data Collection | Notes |
|---|---|---|
Contact info | ||
Name | No | |
Email address, including hash | See notes | Airbridge does not collect contact information by default. However, if you have configured to send hashed email addresses to Airbridge, select this data type. |
Phone number, including hash | See notes | Airbridge does not collect contact information by default. However, if you have configured to send hashed phone numbers to Airbridge, select this data type. |
Other user contact info | No | |
Health & fitness | ||
Health | No | |
Fitness | No | |
Financial info | ||
Payment info | No | |
Credit info | No | |
Other financial info | No | |
Location | ||
Precise location | No | |
Coarse location | No | |
Sensitive info | ||
Sensitive info | No | |
Contacts | ||
Contacts | No | |
User content | ||
Emails or text messages | No | |
Photos or videos | No | |
Audio data | No | |
Gameplay content | No | |
Customer support | No | |
Other user content | No | |
Browsing history | ||
Browsing history | No | |
Search history | ||
Search history | No | |
Identifiers | ||
User ID | Optional | If you have configured to send User IDs to Airbridge, select this data type. |
Device ID | Optional | Device IDs, or Advertising IDs (IDFA), are collected only when accessible. |
Purchases | ||
Purchase history | Optional | If you have configured to measure purchase events in Airbridge, select this data type. |
Usage data | ||
Product interaction | Yes | Airbridge measures app launches by default. |
Advertising data | No | |
Other usage data | Optional | If you have configured to measure any other user interactions, such as button clicks and Wi-Fi data usage, select this data type. |
Diagnostics | ||
Crash data | No | |
Performance data | No | |
Other diagnostic data | No | |
Other data | ||
Other data types | Yes | Airbridge collects IDFV, some device information such as the OS version, device type, and device language, and some network information such as the IP address. Airbridge applies a random unique ID to each user to utilize the data collected. |
For every selected data type, you need to declare how it is used. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.
Data Use Purpose | Answer for the Airbridge SDK | Notes |
|---|---|---|
Third-party advertising | Optional | Select this if you share data with entities that display third-party ads in your app. |
Developer’s advertising or marketing | Optional | Select this if you use first-party data, share data with third parties to display first-party ads in your app, or use the collected data for other marketing and advertising purposes. |
Analytics | Yes | |
Product personalization | Optional | Select this if you use data for any product personalization. |
App functionality | Yes | |
Other purposes | Optional | Select this if you use data for any purpose not otherwise listed. |
For every selected data type, you need to declare whether it is linked to the user’s identity and whether it is used for tracking purposes. The table below provides information on the data types collected by the Airbridge SDK. If your app collects any other data types, also provide the information accordingly.
Question | Answer for the Airbridge SDK |
|---|---|
Are the [data type] collected from this app linked to the user’s identity? | Yes, [data type] collected from this app are linked to the user’s identity. |
Do you or your third-party partners use [data type] for tracking purposes? | No, we do not use [data type] for tracking purposes. |
It is crucial to provide all necessary details on the data collected by your app. Make sure that your integrated ad channels, as well as any of your third-party partners that require SDK integration, are complying with Apple’s policies.
You must enable the privacy protection feature of the Airbridge SDK for children under age 14 or for users who have not authorized tracking via the AppTrackingTransparency framework. Their user data should never be sent to Airbridge.
Note
It is advised that you prepare the privacy manifest in advance for your convenience in case of App Store policy changes. However, this is not legal advice. Consult with legal professionals to address any of your specific needs.
Starting May 1, 2024, Apple requires app developers to declare approved reasons for using a set of APIs in their app’s privacy manifest to inform the App Store of their app’s privacy requirements. By adding the privacy manifest, app developers do not have to enter privacy details manually and can more readily address App Store policy changes.
Even though it is no longer necessary to enter privacy details manually, the app has to be resubmitted for review for every Airbridge iOS SDK update, as it always has been the process.
To add the privacy manifest, update the Airbridge SDK to the following or later version. No other action is required.
iOS SDK 1.36.5
React Native SDK 2.8.3
Flutter SDK 3.5.3
Cordova SDK 2.6.3
Expo SDK 2.6.4
Unity SDK 1.14.1
Unreal SDK 1.3.3
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