Event Source

    Below are the tracking tools used by Airbridge to collect events from each event source.

    Event Source

    Tracking Tool

    Description

    Mobile App

    Mobile app SDKs (e.g. Android SDK, iOS SDK)

    User events that occur on a mobile app are collected by mobile app SDKs (e.g. Android SDK, iOS SDK)

    Web

    Web SDK

    User events that occur on the web are collected by the web SDK.

    Channel (Media)

    Tracking Link

    View/impression events that occur on media ads are collected through tracking links.

    Custom

    (Server to server) Event API

    Events from other sources such as offline sources are collected from server to server.

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