User Guide

Getting Started

• Service Introduction
• Add a New App
• Preparing for the App Store Review

Tracking Links

• Tracking Link Generation
• Tracking Link Management
• Tracking Link Structure & Parameters
• Custom Domain
• Thumbnail
• Deep Link

Ad Channel Management

• What is a channel?
• Postback Settings
• Custom Channels

Media Integration

• Facebook
• Huawei Ads
• Naver Search Ads
• TikTok for Business Ad
• Google Ads (Google Adwords)
• Kakao Search Ads

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Reports

• Actuals
• Trend
• Reinstall
• Retention
• Active Users

Raw Data

• Real-time Logs
• Data Export
• SDK Auto-Collected Data

Fraud Validation

• Validation Rules
• Lag Time Report

Campaign Management

• SKAN Conversion Value
• Web Landing
• Retargeting

Attribution Model

• Attribution Models
• Lookback & Attribution Window Settings
• Airbridge Identity Matching Logic

Settings

• Activity History Management
• Tokens
• User Management
• App Info

Glossary

• Report Metrics
• Report Groupby

FAQ

• FAQ - Getting Started
• FAQ - Tracking Link
• FAQ - Reports

Airbridge Playbooks

• Tracking Link - Bulk Creation