Retention report shows N day retention rate of in-service user per attribution. You can select the time period up to 2 days ago based on the time of report inquiry.
This feature allows you to discover which channels and campaigns brought the most engaged users, and use the data to optimize the campaigns or use them for paid ads settlement.
If 'Depth' is set to [Channel], retention data shows based on a sole channel without sub-publisher segment.
If you click the channel name, you can find retention data for each date of the designated period.
Channel > Sub-Publisher
If 'Depth' is set to [Channel > Sub-Publisher], the retention data shows sub-publishers belonging to each channel.
You can also view data at once by selecting depth to [Date>Channel>Sub-Publisher].
Minimum Cohort Size
The minimum cohort size is set to 10 by default in Retention Report. It means that data with fewer than 10 installs are excluded. You may adjust the minimum cohort size as needed in order to view more precise retention performance.
As the number of installs in Retention report excludes 'duplicate installation' during a set period, it may show a lower number than what is shown in Actual report.
During a set period, if identical 'ADID' attempted duplicate/multiple installations, only the last installation data will be counted for retention rate. For example, if 'A' user installed and deleted the app on 3rd Feb, re-installed it on 5th Feb, and opened the app on 7th Feb and 10th Feb, then retention will be calculated +N days based on the last installation date (5th Feb) for that period.Retention rate is calculated based on unique 'ADID' in the designated period as it provides an insight into how long the specific 'ADID' engaged with your app ever since the installation.