> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Creating an Active Users Report
The Active Users Report allows you to monitor the DAU, WAU, MAU, and also other revenue related indicators such as Paying Users, ARPU, ARPPU in a chart and table.
## Active Users in Airbridge
Airbridge determines an active user as a unique user that performed one or more app or web event within the set date range. A unique user is a user that is identified to be unique by the identifier Airbridge uses for attribution.
**Unique Users**
The number of unique users is different from the number of events. Even though an event occurred 10 times during the set date range, the number of unique users is counted as 1 if all 10 events were performed by a single user. For more details on the identifiers used for determining unique users by reports, refer to this [article](/en/guides/identifiers).
From the **Calculated by** selector, you can set the identifier you want to use for determining unique users for aggregating active users.
## Configuring a Report View
The configuration box offers options for configuring the granularity, date range, metrics, GroupBy, and filter to create a customized report view that suits your needs.
### Granularity and date range
Configure the granularity and date range to create a report view.
#### Granularity
The Active Users Report shows data by the set granularity. The granularity options include `Daily`, `Weekly`, and `Monthly`.
* Daily: 24 hours based on the configured Airbridge App timezone
* Weekly: Maximum 7 days based on the set start of week
* Monthly: Maximum 1 month
Let's say the date range was set as follows.
* Date range: From January 30 (Fri) to February 10 (Tue)
The data will be displayed in different ranges in the dashboard depending on the set granularity. Refer to the table below.
| Granularity | Range | No. of ranges in the dashboard |
| ------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| Daily | Daily data from 1/30 (Fri) to 2/10 (Tue) | 12 ranges, from Day 0 to Day 11 |
| Weekly (Start of the week: Monday) | - From 1/30 (Fri) to 2/1(Sun) - From 2/2(Mon) to 2/8(Sun) - From 2/9 (Mon) to 2/10 (Tue) | 3 ranges, from Week 0 to Week 2 |
| Weekly (Start of the week: Friday) | - From 1/30 (Fri) to 2/5 (Thu) - From 2/6 (Fri) to 2/10 (Tue) | 2 ranges, from Week 0 to Week 1 |
| Monthly | - From 1/30 to 1/31 (January) - From 2/1 to 2/10 (February) | 2 ranges, from Month 0 \~ Month 1 |
Refer to the examples below to understand how data is displayed when selecting `Weekly` or `Monthly` for granularity.
###### Weekly
Let's say the report settings have been configured as follows.
* Granularity: Weekly
* Start of the week: Monday
* Date range: From 2024-07-02 (Tue) to 2024-07-11 (Thu)
The first range is from 2024-07-02 (Tue) to 2024-07-07 (Sun), which are 6 days. The second range is from 2024-07-08 (Mon) to 2024-07-11 (Thu), which are 4 days.
###### Monthly
* Granularity: Monthly
* Date range: From 2024-06-27 (Thu) to 2024-07-09 (Tue)
The first range is displayed as June, which is from 2024-06-27 (Thu) to 2024-06-30 (Sun). The second range is displayed as July, which ais from 2024-07-01 (Mon) to 2024-07-09 (Tue).
Depending on the granularity settings, you can select the DAU, WAU, or MAU as a metric. For example, when setting the granularity to `Monthly`, you can select the MAU as a metric to create a report view.
#### Date range
Set the date range to create a report view that shows the metric data of the user who performed any event within a specific time period. Up to 175 days can be selected, including today.
Depending on the set granularity, the maximum date range you can configure differs.
* Daily: Select up to 31 days.
* Weekly: Select up to 12 weeks.
* Monthly: Select up to 3 months.
For more details about the date range settings, refer to the information below.
The date range can be set using the following conditions.
| Condition | Date Range |
| --------- | ---------------------------------------- |
| Between | From start date to end date |
| Since | From start date to today |
| Last | Last n days/weeks/months until yesterday |
When using “Last,” options such as “Include today,” “Include this month,” and “Offset” can be added.
For example, if you select **Last 30 days** and add **Offset + 3 days**, the date range will start 33 days before today and end 4 days before today.
### Metrics and Calculated by
The following metrics are available in the Active Users Report. Both app and web metrics can be visualized in the report at the same time.
Both app and web metrics are available in the Active Users Report. App metrics are suffixed with (App) and web metrics are suffixed with (Web).
The DAU, WAU, and MAU are available as a metric depending on the selected granularity. For example, if the granularity is set to **Daily**, DAU is available as a metric. If the granularity is set to **Monthly**, MAU is available as a metric.
| Metrics | Description |
| ------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
| DAU, WAU, MAU | Number of unique users who performed at least 1 event during the set date range. Only 1 available depending on the set granularity. |
| Paying Users | Number of users who performed revenue-related events (Order Cimplete, Subscribe, Ad Impression, Ad Click) |
| Revenue | Sum of the revenue generated by revenue-related events (Order Cimplete, Subscribe, Ad Impression, Ad Click) |
| ARPU | Average Revenue per Active User |
| ARPPU | Average Revenue per Paying User |
**Users that are not aggregated as Active Users**
The following users are not aggregated as Active Users, and are not included in the DAU, WAU, and MAU metric data.
* Users who didn't launch the app
* Users who deleted the app
For example, when the granularity is set to `Daily`, the user who launched your app on January 1 is aggregated as an Active User and is included in the DAU. If this user does not launch the app on the next day and deletes the app, the user won't be included in the DAU of January 2.
The **Calculated by** selector allows you to use different identifiers for determining unique web users. The query result may vary depending on the selected identifier.
Airbridge Device ID (User Count) is used to determine unique app users. Airbridge Device ID (User Count) is the most suitable of GAID and App Set ID on Android, or IDFA and IDFV on iOS. When none is available, Airbridge uses a randomly generated ID.
Cookie IDs or user IDs are used to determine unque users who performed web events. Cookie ID is a type of device IDs.
* Cookie ID: Airbridge aggregates all users who entered the service regardless of whether the user logged in to your service or not
* User ID: Airbridge aggregates unique users based on the login information of your service. The `user.externalUserID`attribute must be set in the Airbridge Web SDK to send User IDs to Airbridge. For more details, refer to the [developer guide](/en/developers/web-sdk#user-identifier-and-attributes-setup-upon-sdk-initialization).
**Attention**
The **Revenue (Web)** data aggregated based on the unique users determined by User IDs in the Active Users Report may be different from the **Revenue (Web)** data in the Actuals Report and Trend Report. This is because the Active Users Report does not aggregate the revenue generated by users who are not identifiable by User IDs.
### GroupBy and filter
**Attention**
The GroupBy and filter settings apply to the charts and table as follows.
* GroupBy settings: Applies to the table only
* Filter settings: Applies to both the charts and table
GroupBys are used to split the metric data into groups. Up to 4 GroupBys can be selected. You can rearrange the order of the GroupBys in the table by dragging the GroupBy chips.
Filters can be configured to display specific data in the chart and table. To configure a filter, select the filter option, operator, and value.
## Understanding the Active Users Report
The Active Users Report visualizes the metric data at the chosen granularity in 2 charts and a table.
**Note**
Starting February 4, 2025, the Overview Dashboard, Actuals Report, Trend Report, Retention Report, Revenue Report, Active Users Report, and Audience Manager will only display events and metrics measurable using the collected data.
### Chart
The Active Users Report provides a bar chart and a line chart to display different metrics. Hover over the chart to view the data points in numbers.
* DAU, WAU, MAU, Paying Users, Revenue: Bar chart
* ARPU, ARPPU: Line chart
Click `App` or `Web` to view only 1 type of data. Click the metric items to hide or show specific items. The scale will be automatically adjusted when adding or removing certain metrics.
### Table
The table shows the metric data by the set granularity. Both App data and Web data are displayed. In the first column, the average figure of each metric is displayed.
The width of the columns is adjustable. To set the column width to default settings, click the **\[vertical ellipsis]** icon and click **Reset column width**.
### Supported features
Airbridge reports support various features, from saving reports to sharing them with others.
The table shows the general features supported by Airbridge reports. Some features are not available in certain reports.
| Feature | Description |
| --------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Refresh | Reload data with the existing report configuration. The time passed since the time the data was loaded appears next to the **Refresh button** or **Copy Table button**. |
| Wide controls | Configure the report on a wider panel. |
| Search | Search the report by keywords. |
| Expand/Collapse | Expand or collapse the configuration box. |
| Report naming | Name the report and save it for later use. |
Refer to the table below to learn how to share your report with others.
| Feature | Description |
| --------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Report Library | When you save a report with your settings, other users with access can see it with your settings applied. Saved reports appear under **\[Report Library]**. |
| Copy Config | Click **Copy Config** to share the report with other Airbridge users regardless of their app roles and access settings. |
| Share Report URL | The Report URL is the URL assigned to each Airbridge report. By sharing the report URL with other Airbridge users with the same access level as yours, you can share the same report view. |
| Grant App Access | Invite users to the Airbridge App and assign app roles. The data users can access depends on their app roles. Users invited to the Airbridge App can access other features. Invite users after careful consideration. |
| Copy Table | Click **Copy Table** and paste the table into a spreadsheet or a messenger. |
| Export CSV | Export the report as a CSV file or a Google Spreadsheet file. |
## Attention
The table below outlines the features and limitations of the Active Users Report.
| Supported features and limitations | Description |
| ------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------- |
| No. of metrics configured | 10 |
| No. of GroupBys configured | 4 |
| Self-serve Metrics, Custom Metrics, Custom GroupBys | Not supported |
| Timezone | The configured Airbridge App timezone |
| Currency | The configured Airbridge App standard currency |
| Data visualized in | Tables, charts |
| Data refresh cycle | 1 hour |
| Aggregated data | App event data, web event data |
| Custom events | Not supported |
| Data available of | 6 months (From D-174 to D-0) |
| Maximum date range configurable for a single report view | 90 days |
## Configuring a Report View
The configuration box offers options for configuring the granularity, date range, metrics, GroupBy, and filter to create a customized report view that suits your needs.
### Granularity and date range
Configure the granularity and date range to create a report view.
#### Granularity
The Active Users Report shows data by the set granularity. The granularity options include `Daily`, `Weekly`, and `Monthly`.
* Daily: 24 hours based on the configured Airbridge App timezone
* Weekly: Maximum 7 days based on the set start of week
* Monthly: Maximum 1 month
* Granularity: Weekly
* Start of the week: Monday
* Date range: From 2024-07-02 (Tue) to 2024-07-11 (Thu)
The first range is from 2024-07-02 (Tue) to 2024-07-07 (Sun), which are 6 days. The second range is from 2024-07-08 (Mon) to 2024-07-11 (Thu), which are 4 days.
###### Monthly
* Granularity: Monthly
* Date range: From 2024-06-27 (Thu) to 2024-07-09 (Tue)
The first range is displayed as June, which is from 2024-06-27 (Thu) to 2024-06-30 (Sun). The second range is displayed as July, which ais from 2024-07-01 (Mon) to 2024-07-09 (Tue).
For more details about the date range settings, refer to the information below.
Filters can be configured to display specific data in the chart and table. To configure a filter, select the filter option, operator, and value.
## Understanding the Active Users Report
The Active Users Report visualizes the metric data at the chosen granularity in 2 charts and a table.
Click `App` or `Web` to view only 1 type of data. Click the metric items to hide or show specific items. The scale will be automatically adjusted when adding or removing certain metrics.
### Table
The table shows the metric data by the set granularity. Both App data and Web data are displayed. In the first column, the average figure of each metric is displayed.
The width of the columns is adjustable. To set the column width to default settings, click the **\[vertical ellipsis]** icon and click **Reset column width**.
### Supported features
Airbridge reports support various features, from saving reports to sharing them with others.