> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Data Discrepancies between TikTok For Business and Airbridge

Data discrepancies may occur between TikTok For Business and Airbridge due to varying reasons. Read on to learn the primary causes of the discrepancy. For more details, you may also refer to this [article](https://ads.tiktok.com/help/article/discrepancies-between-tiktok-ads-manager-and-third-party-reporting-tools?lang=en) from TikTok For Business.

<Danger>
  **Attention**

  Make sure the channel integration with Airbridge is completed before checking up on the causes of data discrepancy.
</Danger>

## **Differences in the Attribution Model**

<AccordionGroup>
  <Accordion title="Attribution rule">
    The differences in the [attribution rules](/en/guides/airbridge-attribution-model) of TikTok For Business and Airbridge may cause the data discrepancy. In particular, the definition and configuration of the attribution window differ.

    **TikTok For Business**

    The following attribution settings are supported for App Promotion campaigns by TikTok For Business.

    * Click-through: 1 day or 7 days
    * View-through: off or 1 day
    * Engaged View-through: 1 day or 7 day

    For more details, refer to this [article](https://ads.tiktok.com/help/article/attribution-settings-at-the-ad-group-level?lang=en) from TikTok For Business.

    **Airbridge**

    The winning touchpoint is determined from the touchpoints collected within the lookback window.

    * Lookback window: 7 days from the day a click occurred by default
    * Attribution window: 30 days from the day a click occurred by default

    The lookback window and the attribution window can be configured on the **\[Management]>\[Attribution Rules]** page. For more details, refer to this [article](/en/guides/setting-attribution-window).
  </Accordion>

  <Accordion title="Ad channels">
    TikTok For Business attributes conversions to TikTok For Business when there has been any interaction with an ad from TikTok ads within the attribution window. Airbridge, however, collects touchpoints from various ad channels and attributes conversions to a winning touchpoint based on the attribution model used in Airbridge. Therefore, Airbridge may attribute some of the conversions claimed by TikTok For Business to have been driven by TikTok For Business to ads from other ad channels.

    For more details on this issue, refer to this [article](/en/guides/airbridge-attribution-model).
  </Accordion>
</AccordionGroup>

## **Differences in Aggregating Data**

<AccordionGroup>
  <Accordion title="Ad performance reporting">
    TikTok Ads Manager dashboard shows installs as well as post-install events in cohorts based on the date of the ad impression or click. In contrast, Airbridge reports ad performance based on the event timestamp. This discrepancy in the reporting of aggregate data may cause data discrepancies.

    In the Actuals Report, you can use the **Date Option** feature to freely configure how you want to view the ad performance results. When selecting the **is based on Touchpoint Date** option, ad performance results will be reported by the date of the touchpoint and mitigate the data discrepancies. Refer to the following article to learn more.

    * [Date Options for Performance Reporting](/en/guides/actuals-report-aggregation-criteria)
  </Accordion>

  <Accordion title="Time zone difference">
    When the time zones for TikTok For Business and Airbridge are set differently, the data will be displayed differently, causing discrepancies. Refer to the following article to understand the app time zone used in Airbridge.

    * [App Time Zone Setup](/en/guides/set-app-timezone)
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/tiktok-for-business-discrepancy" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/tiktok-for-business-discrepancy" />