> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Retention Analysis

The Retention Report shows how many users return to your service. Metrics like the retention rate and predictive lifetime are available.

<h2 id="understanding-the-retention-report">
  **Understanding the Retention Report**
</h2>

Refer to the articles below to understand how to configure and read the Retention Report and monitor retention metrics at the granularity you need.

* [Creating a Retention Report](/en/guides/retention-report-viewing)
* [Calculation Method Applied in the Retention Report](/en/guides/retention-report-calculation-method)
* [FAQ - Retention Report](/en/guides/retention-report-faq)

<h2 id="predictive-lifetime">
  **Predictive Lifetime**
</h2>

The Retention Report provides the Predictive Lifetime feature, which allows marketers to build and optimize campaigns based on the user’s estimated number of days a user is likely to return to your service.

* [Predictive Lifetime](/en/guides/predictive-lifetime)

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/retention-report" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/retention-report" />