> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# MOBON

Airbridge supports integration with MOBON. With the integration, you can track and measure the performance of your MOBON campaigns in Airbridge.

## Collecting Data with Tracking Links

Navigate to **\[Integrations]>\[Ad Channel Integration]** and select **MOBON**. In the **\[Tracking Link]** tab, you can create and manage tracking links to measure the performance of your MOBON campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

* [Creating Tracking Links](/en/guides/creating-a-new-tracking-link)
* [Tracking Link Management](/en/guides/tracking-link-management)

<Danger>
  **Attention**

  Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
</Danger>

## Attribution Rules

In the **\[Attribution Rules]** tab, you can configure the lookback window and attribution window for MOBON campaigns. Click **Go to edit page** to move to the **\[Management]>\[Attribution Rules]** page, where you can edit attribution rules.

For detailed instructions on configuring the lookback window and attribution window, refer to the article below.

* [Lookback and Attribution Window Setup](/en/guides/setting-attribution-window)

## Cost Integration Setup

Set up the MOBON cost integration by following the steps below. Once complete, you can view your MOBON ad spend data in the Airbridge dashboard.

### Get credentials from MOBON

You need the following credentials from the MOBON dashboard.

* SC Code

For more details, reach out to your MOBON contact.

### Provide credentials to Airbridge

Follow the steps below to register your MOBON credentials in the Airbridge dashboard.

1. Go to **\[Integration]>\[Ad Channel Integration]** and select **MOBON**.
2. Click the **\[Cost Integration]** tab, turn on the **\[MOBON Cost Integration]** toggle, and click **Add account**.
3. Enter the SC Code from MOBON, then click **Done**.

The integrated MOBON account appears in the Airbridge dashboard. A newly added account shows a **Waiting** status for up to 4 hours. The status changes to **Success** once Airbridge has successfully collected the cost data.

### Manage integration

To edit or remove an integration, refer to the sections below.

<AccordionGroup>
  <Accordion title="Pause cost integration">
    Turn off the toggle to pause the integration. Airbridge stops collecting cost data once the integration is paused.

    Any data collected before the pause remains available in Airbridge reports.

    Airbridge retains the credentials of the integrated account, so you can resume the integration at any time by turning the toggle on. However, deleting the integrated account removes these credentials.
  </Accordion>

  <Accordion title="Delete integrated account">
    Select the account from the integrated account list and click **Delete** to remove the account. To re-integrate the account after deletion, set up the integration from the beginning.
  </Accordion>
</AccordionGroup>

### Integration status

Check the current status of your cost integration through the status message. Even after completing the integration setup, the status message shows **Waiting** until Airbridge has successfully received the data.

See the cost import schedule and the full list of status messages below.

<AccordionGroup>
  <Accordion title="Cost data import schedule">
    * Frequency: Every 4 hours, 6 times a day, starting at 3:00 PM UTC
    * Import times: 3:00 PM, 7:00 PM, 11:00 PM, 3:00 AM, 7:00 AM, 11:00 AM UTC
    * Data range: Past 7 days, from D-1 to D-7

    **\[Last Updated]** shows the last time Airbridge actually received the data.
  </Accordion>

  <Accordion title="Cost integration status">
    | Status      | Description                                                                                                                                                                               |
    | ----------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
    | Waiting     | Integration set up successfully. Pending data import. This may take up to 4 hours.                                                                                                        |
    | Success     | Import complete. New data received from the ad channel. The **\[Last Updated]** timestamp reflects the latest import.                                                                     |
    | No new data | Import complete, but no new data was available from the ad channel. Check again at the next import.                                                                                       |
    | Failed      | Import failed. Possible causes:<br />- The ad channel API is not responding.<br />- The ad account details are incorrect.<br />- The ad channel permissions are not configured correctly. |
  </Accordion>
</AccordionGroup>

### View data in Airbridge reports

View the cost data in [Airbridge reports](/en/guides/airbridge-report-overview) using the metrics and groupBys below.

<AccordionGroup>
  <Accordion title="Metrics for cost data">
    | Metrics               | Description                                          |
    | --------------------- | ---------------------------------------------------- |
    | Clicks (Channel)      | The number of clicks provided by the ad channel      |
    | Impressions (Channel) | The number of impressions provided by the ad channel |
    | Cost (Channel)        | The ad spend provided by the ad channel              |

    <Note>
      **Difference between Clicks and Clicks (Channel)**

      Both **Clicks** and **Clicks (Channel)** show click count, but the data source differs:

      * **Clicks**: Collected through Airbridge tracking links
      * **Clicks (Channel)**: Provided by the ad channel

      Any metric with **(Channel)** in its name represents data provided by the integrated ad channel. The same applies to **Impressions** and **Impressions (Channel)**.
    </Note>
  </Accordion>

  <Accordion title="GroupBys for cost data">
    <Info>
      **Note**

      Use the groupBys below to break down cost data in Airbridge reports. Available groupBys vary by ad channel.
    </Info>

    ###### Touchpoint

    | <span style={{ display: 'inline-block', minWidth: '200px' }}>Name</span> | Description                                                                   |
    | ------------------------------------------------------------------------ | ----------------------------------------------------------------------------- |
    | Channel                                                                  | The channel where the touchpoint and conversion occurred                      |
    | Campaign                                                                 | The campaign where the touchpoint and conversion occurred                     |
    | Campaign ID                                                              | The unique ID of the campaign where the touchpoint and conversion occurred    |
    | Ad Group                                                                 | The ad group where the touchpoint and conversion occurred                     |
    | Ad Group ID                                                              | The unique ID of the ad group where the touchpoint and conversion occurred    |
    | Ad Creative                                                              | The ad creative where the touchpoint and conversion occurred                  |
    | Ad Creative ID                                                           | The unique ID of the ad creative where the touchpoint and conversion occurred |
    | Currency                                                                 | The 3-letter currency code of the ad spend data                               |

    ###### Device

    | <span style={{ display: 'inline-block', minWidth: '200px' }}>Name</span> | Description                    |
    | ------------------------------------------------------------------------ | ------------------------------ |
    | Country                                                                  | The country code of the device |

    ###### Event Datetime

    | <span style={{ display: 'inline-block', minWidth: '200px' }}>Name</span> | Description                                                                             |
    | ------------------------------------------------------------------------ | --------------------------------------------------------------------------------------- |
    | Event Date                                                               | The date when the event occurred (YYYY-MM-DD)                                           |
    | Event Year                                                               | The year when the event occurred (YYYY)                                                 |
    | Event Month                                                              | The month when the event occurred (MM)                                                  |
    | Event Week                                                               | The week when the event occurred (WW). Week 01 is the first week containing a Thursday. |
    | Event Day of the month                                                   | The day of the month when the event occurred (DD)                                       |
    | Event Day of the week                                                    | The day of the week when the event occurred                                             |
  </Accordion>
</AccordionGroup>

## Postback Settings

In the **\[Postback]** tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to the article below.

* [Postback Settings](/en/guides/postback-settings)

## Agency Settings

Manage the access permissions of the agencies and have control over which agency has access to your MOBON campaign data.

* [Agency Settings](/en/guides/agency-setting)

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/mobon" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/mobon" />
