> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Web Landing

Send users who click your ad to a web page and measure the campaign performance generated on that page.

## Setting Up the Airbridge Web SDK

Complete all of the following.

<Note>
  **This setup requires code changes. Ask your developer for help.**
</Note>

| Item                          | Description                                                                                                                                                | Reference                                                            |
| ----------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------- |
| Install the Airbridge Web SDK | Install the Airbridge Web SDK on the web page.                                                                                                             | [Install the Web SDK](/en/developers/web-sdk#installing-the-web-sdk) |
| Configure web event sending   | Configure the web events you want to measure to be sent to Airbridge. You don't need to send every web event — only those tied to performance measurement. | [Send Web Events](/en/developers/web-sdk#web-events)                 |

## Creating a Tracking Link for Web Performance Measurement

Create a tracking link based on your service and marketing goals.

| Condition                                                                                                 | Recommendation                                  |
| --------------------------------------------------------------------------------------------------------- | ----------------------------------------------- |
| - Web service only<br />- Web conversion rate is a primary KPI                                            | Send all users to the web page                  |
| - Web conversion rate is a primary KPI<br />- Want to route users differently based on app install status | Send only users without the app to the web page |

<AccordionGroup>
  <Accordion title="Send all users to the web page">
    To send every ad-click user to the web page regardless of app install status, create a tracking link as follows.

    1. In the Airbridge dashboard, go to \[Tracking Links]>\[Create Tracking Link]. In \[Redirect Path], click 'Website'.
    2. Enter the web URL for each platform.
  </Accordion>

  <Accordion title="Send only users without the app to the web page">
    To route ad-click users to either the app or the web based on app install status, create a tracking link as follows.

    1. In the Airbridge dashboard, go to \[Tracking Links]>\[Create Tracking Link]. In \[Redirect Path], click 'App (Deep Link)'.
    2. In \[Deep Link], enter the deep link URL for users with the app installed.
    3. In \[Fallback Path], select 'Web URL' for each platform. Then enter the web URL for users without the app.
  </Accordion>
</AccordionGroup>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/measuring-web-page-performance" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/measuring-web-page-performance" />