> ## Documentation Index
> Fetch the complete documentation index at: https://help.airbridge.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Kwai For Business

Airbridge supports integration with Kwai For Business. With the integration, you can track and measure the performance of Kwai campaigns in Airbridge.

<Note>
  **Attention**

  Your Airbridge Custom Events must be mapped to the Kwai Standard Events when sending postbacks. Otherwise, postbacks are not received properly. For more details, refer to this [section](/en/guides/kwai-for-business#event-mapping) of this article.
</Note>

## Collecting Data with Tracking Links

Navigate to **\[Integrations]>\[Ad Channel Integration]** and select **Kwai For Business**. In the **\[Tracking Link]** tab, you can create and manage tracking links to measure the performance of your Kwai campaigns. For detailed instructions on creating and managing tracking links in Airbridge, refer to the articles below.

* [Creating Tracking Links](/en/guides/creating-a-new-tracking-link)
* [Tracking Link Management](/en/guides/tracking-link-management)

<Danger>
  **Attention**

  Set up postback before using tracking links. Postback must be set up before data collection to ensure all collected data is sent to the ad channel. If not, data collected through tracking links will not be sent to the ad channel.
</Danger>

## Attribution Rules

In the **\[Attribution Rules]** tab, you can configure the lookback window and attribution window for Kwai campaigns. Click **Go to edit page** to move to the **\[Management]>\[Attribution Rules]** page, where you can edit attribution rules.

Refer to this [article](/en/guides/setting-attribution-window) for detailed instructions on configuring the lookback window and attribution window.

## Postback Settings

In the **\[Postback]** tab, you can configure postbacks and determine which in-app events and attribution results to send as postbacks. The data collected with the Airbridge SDK and tracking links enables you to optimize campaigns and make strategic decisions about budget allocation. For more details on postback settings, refer to this [article](/en/guides/postback-settings).

### Event mapping

The table below shows how Airbridge Standard Events are mapped to Kwai Standard Events.

<Accordion title="Event mapping table for Airbridge Standard Events and Kwai For Business Standard Events">
  | Airbridge Standard Events | Kwai For Business Standard Events |
  | ------------------------- | --------------------------------- |
  | Install                   | EVENT\_INSTALL                    |
  | Launch / Open             | EVENT\_LAUNCH\_APP                |
  | Achieve Level             | EVENT\_LEVEL\_ACHIEVED            |
  | Ad Click                  | EVENT\_AD\_CLICK                  |
  | Add Payment Info          | EVENT\_ADD\_PAYMENT\_INFO         |
  | Add To Wishlist           | EVENT\_ADD\_TO\_WISHLIST          |
  | Ad Impression             | EVENT\_AD\_VIEW                   |
  | Complete Tutorial         | EVENT\_COMPLETE\_TUTORIAL         |
  | Order Complete            | EVENT\_PURCHASE                   |
  | Add To Cart               | EVENT\_ADD\_TO\_CART              |
  | Product View              | EVENT\_CONTENT\_VIEW              |
  | Product Catalog           | EVENT\_LIST\_VIEW                 |
  | Initiate Checkout         | EVENT\_INITIATED\_CHECKOUT        |
  | Unlock Achievement        | EVENT\_ACHIEVEMENT\_UNLOCKED      |
  | Sign-in                   | EVENT\_LOGIN                      |
  | Sign-up                   | EVENT\_COMPLETE\_REGISTRATION     |
</Accordion>

Note that your Airbridge Custom Events must be mapped to the Kwai Standard Events to send postbacks. Refer to the list of Kwai For Business Standard Events below that can be mapped to your Airbridge Custom Events.

<Accordion title="Additional Kwai For Business Standard Events available for mapping">
  The following list shows the Kwai For Business Standard Events that can be mapped with your Airbridge Custom Events. If you don't map your Airbridge Custom Events with the following Kwai For Business Custom Events, Kwai For Business won't properly receive the postback data.

  * EVENT\_RE\_ENGAGE
  * EVENT\_RETENTION\_1\_DAY
  * EVENT\_RETENTION\_3\_DAY
  * EVENT\_RETENTION\_7\_DAY
  * EVENT\_UPDATE
  * EVENT\_CREATE\_ROLE
  * EVENT\_JOIN\_GROUP
  * EVENT\_CREATE\_GROUP
  * EVENT\_BECAME\_ACTIVE
  * EVENT\_KEY\_INAPP\_EVENT
  * EVENT\_KEY\_INAPP\_EVENT\_1
  * EVENT\_KEY\_INAPP\_EVENT\_2
  * EVENT\_KEY\_INAPP\_EVENT\_3
  * EVENT\_CHECKOUT
  * EVENT\_BUTTON\_CLICK
  * EVENT\_DOWNLOAD
  * EVENT\_FORM\_SUBMIT
  * EVENT\_PLACE\_ORDER
  * EVENT\_CONTACT
  * EVENT\_SERVICE\_BOOKED
</Accordion>

<link rel="alternate" hrefLang="en" href="https://help.airbridge.io/en/guides/kwai-for-business" />

<link rel="alternate" hrefLang="ko" href="https://help.airbridge.io/ko/guides/kwai-for-business" />